FORT LAUDERDALE, Fla., April 12, 2005 (PRIMEZONE) -- Introduced by Natural Harmony Foods, Inc. (Pink Sheets:NHYF) just two weeks ago, the new line of SoyLean(r) brand products is creating an entirely new food category in the natural foods space.
Natural Harmony Foods' SoyLean(r) brand products marry the taste and nutrition of all-natural, lean beef, chicken and pork with the health benefits of soy. The company's signature SoyLean(r) Flame Broiled Beef Patties are now available direct-to-consumer via the company's website at www.naturalharmonyfoods.com. For full retail commercial production, Natural Harmony Foods intends to launch four more SoyLean(r) products in the coming weeks: SoyLean(r) Breakfast Sausage, SoyLean(r) Chicken Patties, SoyLean(r) Beef Crumbles, and SoyLean(r) Chicken Strips. Additionally, the company is currently in negotiations to bring SoyLean(r) to supermarkets and natural food stores across the Eastern United States over the next several months.
Natural Harmony Foods caters to an increased interest in healthier versions of familiar foods with little or no sacrifice in taste. Each SoyLean(r) beef patty, for example, weighs 2.5 ounces, equivalent to a regular quarter-pound hamburger after cooking, and retains the natural meat texture found in all-beef hamburgers. Each patty also is 95 percent fat free and made with natural, lean beef -- which has not been administered growth promoting hormones or antibiotics and was raised on an all-vegetable diet.
"Natural Harmony Foods enters a marketplace replete with either all meat-based or all vegetable-based products," said Sam Dewar, CEO and founder of Natural Harmony Foods. "We believe we have found an underserved gap in the food market - consumers who enjoy the taste of beef, chicken and pork but want lower fat and are aware of the health attributes of soy. By combining lean meat with soy protein, SoyLean(r) products achieve a healthy, great-tasting balance that is currently not available via any other product in the marketplace."
More than 100 million Americans have high cholesterol and more than 30 million U.S. children are clinically obese. Americans with high cholesterol, aging baby boomers and young parents are increasingly monitoring their dietary intake, and that of their children, to avoid cholesterol and complications later in life. Natural Harmony Foods believes that consumers in these particularly health-conscious groups will migrate towards SoyLean(r) brand products as a delicious and healthy alternative to current offerings.
Industry research also appears to reinforce the Natural Harmony Foods model. According to a study published by Reuters Business Insight entitled "New Profit Opportunities in Health and Nutrition to 2009", predictions from food industry executives suggest that by 2009, cholesterol-lowering foods will be the most profitable health food -- pushing current trends, such as low-carb foods, well down the list.
For a limited time, new Natural Harmony Foods customers can now take advantage of a special 10 percent introductory discount (not including shipping and handling) when ordering online; and NHYF shareholders can order SoyLean(r) brand products at an exclusive 15 percent discount (not including shipping and handling) by simply entering the promotional code NHSH.
About Natural Harmony Foods
Natural Harmony Foods, Inc. (Pink Sheets:NHYF) is an innovative food company dedicated to producing healthy, flavorful, convenient foods that fit the lifestyles of individuals looking to make better, health conscious diet choices without sacrificing taste. For more information about Natural Harmony Foods, SoyLean(r) products, and helpful Internet links, please visit www.naturalharmonyfoods.com. NHYF Shareholders are encouraged to register on the "Investor Relations" page to receive ongoing Natural Harmony Foods news updates, and/or search "NHYF" on www.pinksheets.com for current financial information on the company.
Legal Notice Regarding Forward-Looking Statements: "Forward-looking statements'' as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. Natural Harmony Foods disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, and changes in our business strategies.