SCOTTSDALE, Ariz., April 26, 2005 (PRIMEZONE) -- The group Feed The Kitty (FTK) will benefit from a million dollar promotion package, after being named one of the winners of a contest sponsored by ItsFun.com, the on line music store and a wholly owned subsidiary of Sounds 24-7 (Pink Sheets:SDSX). Key to the promotion package will be 10,000 Jasmin cards, given to those attending Feed The Kitty concerts and other appearances.
The Jasmin Card gives the holder one free download of music per day for a year. The downloads will be from artists of ItsFun.com and its affiliated music stores -- ListenUp247.com and CyberRadio.com. The cardholder can also pass along the same privileges to up to 10 close friends and relatives. The Jasmin Card also gives the users car rental, hotel, clothing stores, restaurants, nightclubs and other merchant discounts.
Even more beneficial to the artists is the fact that the Jasmin cards will provide them with the means of communicating with their fans. Where before they went away from concerts with little more than applause ringing in their ears, now when the Jasmin cardholders use their privileges, their names, addresses and other valuable information will be captured for marketing use. ItsFun estimates that 30% of the card users will purchase music.
Feed the Kitty, having originated in Tucson, Arizona, is now based in Southern California. The group features an eclectic repertoire, which includes a fusion of rock, blues, jam and funk genres. The loyal fan base of this quintet especially appreciates their deep grooves and escalating solos through improvisation and generous servings of soul. Their debut CD, "Songs From The Whiskey Well" sold thousands of copies. FTK is currently touring and working on their follow-up album.
The judging, which resulted in the awarding of the promotional package to the group was done by an independent panel. "We are delighted to be able to make this award to Feed The Kitty," said JR Williams, of ItsFun.com. "We are all about helping independent artists get off to a good start and this promotional package will certainly do that for Feed The Kitty."
About the Jasmin Music Card
Sounds 2-47, Inc.'s newest marketing concept, the Jasmin Card, offers marketers of all stripes a new and innovative way to reach millions of customers at very low costs. Initially introduced as a music passport to Sounds 247's online music stores, it allows cardholders to download one free song a day for an entire year and to enroll ten friends and family members who may do the same. Thus any marketing effort can be multiplied by a factor of 10 with virtually no effort on the part of the advertiser. Income-producing opportunities are virtually limitless. Sponsors pay for card customization and distribution (both very affordable), and for use of the data collected during its use. The card is an outstanding premium for any company or nonprofit that wants to reach the highly coveted 13-50 demographic. It is being marketed by ItsFun.com, ListenUp247.com and CyberRadio.com to restaurants, concert venues, banks, bands, beverage companies, clothing stores and non-profit entities throughout the U.S.
About ItsFun.com
ItsFun.com is a leading specialty e-commerce retailer of music that provides the capability for hundreds of thousands of independent artists to showcase their talents and music with accompanying promotional materials such as pictures, bios, performance schedules online and gives them the ability to generate income far beyond their wildest dreams. Some independent artists have successfully used this approach and have generated thousands of dollars of revenue. For the very first time in the history of the music business, the recording artists can have total control over their creative works and, at the same time, have a direct and interactive connection with music fans from around the world.
Forward-looking Statements in this release are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the company's products, increased levels of competition for the company, new products and technological changes, the company's dependence upon third-party suppliers, intellectual property rights, and other risks.