Revenue Technologies Achieves Record Growth In 2004, Enjoys Strong Start to 2005

Price Management Software Firm's Revenues Rise 342% Over Previous Year; Company On Pace to Double Revenues in 2005


ATLANTA, May 4, 2005 (PRIMEZONE) -- Revenue Technologies, a leading provider of Price Management solutions, today announced that it achieved record growth in 2004, with 12-month revenues growing 342% over the previous year. The company also announced that it's now on track to double revenues in 2005.

"We are very pleased to have helped a number of global companies drive price improvement initiatives, each of which contributed significantly to their bottom lines," said Ron Farmer, CEO of Revenue Technologies. "Price management applications are no longer considered 'nice-to-have' investments - implementing strategic pricing technology is one of the most powerful investments companies can make to drive increased revenues and margins. We're happy to have grown so quickly as we helped our customers achieve substantial profit improvements, and we look forward to delivering on another banner year."

Revenue Technologies Key Highlights


 -- Revenues - Achieved record sales in both license and services 
    revenues, representing a combined 342% increase compared to the
    previous year.

 -- Customer Success - Signed a number of new customers and secured 
    add-on business, including Motorola North America, Motorola Europe, 
    AMD and Diebold. Existing customers have reported an average ROI of 
    $50 million per year in profit improvement.

 -- Global Presence - Completed additional global deployments, allowing 
    the MarketPrice suite to be deployed in over 20 countries.

 -- Product Advancement - Released MarketPrice 4, a next generation 
    price management application suite for price analysis, price 
    planning and deal management.

 -- ERP Integration - Completed SAP Certification of the MarketPrice 4 
    suite, and formed a joint partnership with Oracle to develop deeper
    out-of-the-box integration.

 -- Growth Capital - Successfully raised over $8 million in venture 
    capital to support additional growth and strategic initiatives.

 -- Expanded Office & Staff - Expanded the Company's operations with 
    new office space, and increased staff by over 50%.

The MarketPrice 4 Solution

MarketPrice 4 is an integrated suite of applications designed to manage pricing on a global basis. Each MarketPrice 4 application embeds pricing process best practices and is engineered for out-of-the-box accelerated deployment and return on investment.


 -- MarketPrice Analytics empowers business users with up-to-the-moment,
    actionable insights into customer and product profitability that 
    lead to more profitable pricing practices. MarketPrice Analytics 
    offers both guided intelligence and ad-hoc analysis capabilities,
    allowing companies to identify price improvement opportunities, 
    monitor and optimize price performance, and proactively spot 
    potential business problems.

 -- MarketPrice Composer provides a centralized environment for 
    detailed price planning and analysis. MarketPrice Composer offers 
    a unique framework for configuring and updating finely segmented 
    pricing rules, allowing firms to support detailed customer 
    segmentation in order to optimize profit margins.

 -- MarketPrice Agreements is a best-in-class price enforcement 
    application designed to improve corporate profitability through
    superior agreement execution and control. MarketPrice Agreements 
    automates the entire process of negotiating and managing pricing,
    thereby allowing companies to make more profitable decisions - for 
    every customer, on every deal.

About Revenue Technologies

Revenue Technologies, the leading provider of Revenue and Price Management solutions, helps businesses rapidly accelerate profitability through more effective pricing. By utilizing leading edge pricing capabilities inside the MarketPrice(tm) suite, industry-leading global organizations have maximized revenue and margins by effectively analyzing, planning, controlling and measuring pricing performance...continuously. Headquartered in Atlanta, Georgia, Revenue Technologies is a privately held company.

For more information, contact the company at 770.551.0700 or visit www.revenuetech.com



            

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