MEMPHIS, Tenn., May 5, 2005 (PRIMEZONE) -- Limelight Media Group, Inc.'s (OTCBB:LMMG) majority owned mobile media subsidiary, OTR Media, has increased its 2005 projections to 250 contracted trucks from the previously announced forecast of 100 trucks by end of 2005.
Stewart Layton, President of OTR Media, recently attended the Food Marketing Institute Show (www.fmi.org) held in Chicago, Ill., and reported that the responses to truck-side mobile advertising was very receptive. Mr. Layton noted, "The marketing industry is beginning to recognize the viability, cost effectiveness and return on marketing dollars offered by truck-side advertising. We experienced extreme interest for fleet marking and soft-side advertising from firms representing a total of over 1,000 trucks. Based upon the number of follow-up meetings scheduled, I anticipate that we could see 250 contracted trucks on the road by the end of 2005. Each truck represents potential recurring revenue of $400 to $650 depending upon the size of the truck fleet. It is very clear to us that mobile media's opportunity for broader adoption and its resultant growth has arrived."
David Lott, CEO of Limelight Media, said, "We are excited about the contacts and prospects obtained during the Food Marketing Institute Show. As we develop the mobile media business, along with deploying our digital media offering, we look for 2005 to be the turnaround year for Limelight Media."
Limelight Media Group, Inc. creates, manages and supports out-of-home digital advertising and promotional networks. The Company's digital media management system enables simultaneous delivery of video content to a variety of remote audiences in real time, allowing for immediate customization of messages through a centralized network operations center. The Company is developing an initiative to enhance its product offerings in digital media with traditional media sources and technology products.
OTR Media is an outside media advertising firm specializing in truck-side advertising. Started in 2003, OTR has expanded its network to over 1,000 useable trucks for over-the-road advertising. Advertisers receive state-of-the-art, premium quality four-color computer-generated vinyl displays mounted on the sides of delivery trucks by means of patented frame systems. The displays are sold in programs designed to create different levels of exposure in single or multiple markets over varying lengths of time. OTR is currently expanding operations to include metro-based marketing initiatives in five major markets. In addition to its community service project, Rigs for Kids(c), OTR has also developed a proprietary GPS tracking system and supporting software to provide real-time measurements for advertisers. More information on OTR Media is accessible at http://www.otrmedia.com. OTR Media is a majority owned subsidiary of Limelight Media Group, Inc.
This release includes projections of future results and "forward-looking statements" as that term is defined in Section 27A of the Securities Act of 1933 as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are included in this release, other than statements of historical fact, are forward-looking statements. Although management believes that the expectations reflected in these forward-looking statements are reasonable; it can give no assurance that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the expectations are disclosed in this release, including, without limitation, in conjunction with those forward-looking statements contained in this release.