BLOOMINGTON, Ind., May 13, 2005 (PRIMEZONE) -- Trillions of dollars worth of real estate exist in the United States alone, and sooner or later all of it sells, according to Stephen J. Martin and Thomas E. Battle III. In the second edition of their book, "Sold! The Professional's Guide to Real Estate Auctions" (now available through AuthorHouse), these two recognized authorities in the field focus on a trusted marketing tool of the trade.
Anyone looking to sell real estate, whether they are an investor, corporate owner or homeowner, must make an informed decision on how to move forward with their transaction. At the same time, buyers looking for property want to feel prepared for the negotiations of the purchase of real estate. They expect their professionals to understand all aspects of the process. One traditional technique is the accelerated marketing process or the auction method of sale, and if properly understood, can prove a valuable method of selling property.
"Sold!" explains the elements necessary to utilize the accelerated marketing process. It walks the seller through all the steps and details the necessary information all parties need to know. The book also includes a full case study of a commercial real estate transaction to illustrate the finer points of this marketing tool.
The first edition of "Sold!" was used in various colleges and the Auction Marketing Institute for more than 10 years. Now, Martin and Battle's clear and comprehensive new edition has been adopted for use in educational programs of the National Auctioneers Association (NAA) and is available to help everyone involved in the market.
Since 1970, Martin and Battle have been involved in the transfer of millions of dollars worth of real estate and have educated more than 250,000 Realtors through Indiana University and the National Center for Real Estate Education and Research. They brought their educational expertise to the auction industry and created the Certified Auctioneers Institute in conjunction with the NAA. They were educational consultants to this organization for 27 years. During that time, they also provided management consulting to dozens of premiere auction marketing firms in the United States, Canada and the United Kingdom. Honored with the highest rewards in the industry, Martin and Battle have provided significant counsel to private and governmental organizations for their reallocation of real estate.
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