SAN ANTONIO, May 26, 2005 (PRIMEZONE) -- Sweet Success Enterprises Inc. (Pink Sheets:SWTS) announced today that it has appointed two former top executives with Coca-Cola USA to help support the national rollout of the revolutionary Sweet Success Complete Fuel(tm) meal replacement drink. The company named John T. Blackington, a former Coca-Cola vice president through 2001, where he led the sales and marketing group responsible for 22 western states and Gordon Hill, a manager of Coca-Cola's infrastructure development and training division through 2000, to senior positions. Mr. Hill developed Coca-Cola's plans to improve bottling operations and execution to support growth.
While at Coca-Cola, Hill and Blackington helped build the Odwalla(tm) health beverage brand, after the beverage giant's successful 2001 acquisition of the health beverage brand. The duo participated in strategic planning to integrate Odwalla(tm) into the market. Blackington and Hill will serve in a similar role for Sweet Success, helping to develop marketing, placement and key alliance strategy for Sweet Success Complete Fuel. Sweet Success offers some select advantages over Odwalla's nutritional beverage products, especially with its longer shelf life.
"Sweet Success is an exciting new product with a proven track record," said Mr. Blackington, who was also named to the Sweet Success Enterprises advisory board. "The consumer demand for healthier products is exploding and Sweet Success Complete Fuel's enhanced formula fits in perfectly with that demand."
After Coca-Cola, Mr. Blackington and Mr. Hill opened Texas-based GBS Growth Partners to tap the potential of food and beverage companies with winning formulas and accelerate their growth.
They join Sweet Success as the company prepares for a large regional rollout of its products in Texas as a prelude to national distribution. The Company already has distribution agreements in place to stock product on retail shelves soon.
"Sweet Success is primed to enter the specialty food and beverage segment," said Mr. Hill. "This category is huge and growing at more than 16 percent each year."
"With John and Gordon on board, and the Sweet Success name recognition developed when Nestle owned the brand, we're excited about the company's prospects," said Bill Gallagher, president and CEO of Sweet Success Enterprises. "We already have scheduled production and the foundation for a healthy company in place, and now we also have a winning formula for future growth."
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