FORT WASHINGTON, Pa., June 2, 2005 (PRIMEZONE) -- PointRoll, Inc., continuing its rapid growth in the rich media marketing services sector, announces two new additions to its high performance sales team. Gian Lombardi, an online industry veteran from Maven Networks and DoubleClick Inc., and Karie Gilson from the IAB, have both accepted leadership assignments with the company.
Lombardi has been named Regional Vice President and will lead PointRoll's East Cost Sales group. He will be reporting to Andrew Ellenthal, SVP of Worldwide Sales. PointRoll sales offices in New York, Philadelphia, Washington, and Boston will report to Lombardi. Lombardi has held senior level sales positions at Maven and DoubleClick Inc. and brings a wide range of strategic and technical skills to the role. At DoubleClick, Gian played an important part in the launch of DART for Publishers, DART for Advertisers, DARTMail and Diameter Research.
Gilson, Director of Channel Development, will be responsible for working with publishers that are part of PointRoll's proprietary Included(tm) Program. She will report to Rob Cark, VP Channel Development. The Included program, which has over 35 publisher sites, allows publishers to offer PointRoll technology and services at no additional charge to their advertisers (subject to publisher eligibility).
Since the beginning of the year, PointRoll has added 16 new employees with key placements in its offices in New York, Philadelphia, Chicago, Los Angeles, and San Francisco. PointRoll continues to grow faster than the online advertising industry with year to date volume outpacing the +163% revenue reported in 2004. In June 2005, PointRoll was recognized as a "Hot 100" company by Entrepreneur Magazine and its technology was the engine that powered the Gold and Silver online advertising campaigns for the prestigious ADDY Awards.
"In a market that is difficult to recruit top talent, PointRoll has done a great job in attracting the best that the industry has to offer. We are excited to have Gian and Karie join us. PointRoll is committed to delivering the industry's best service to our clients. Their leadership and experience in the online arena will be a great benefit to our clients," said Christopher Saridakis, Chief Operating Officer of PointRoll.
About PointRoll, Inc.
PointRoll, Inc. is a leading provider of rich media marketing services. Founded in 2000, the company enables advertisers, agencies, and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: FatBoy(tm) expanding ads, Tomboy(tm) Universal 100K+, TowelBoy(tm) snap-back units, and BadBoy(tm) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 500 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com.