SEATTLE, June 6, 2005 (PRIMEZONE) -- The Washington Thriftway group and Food Emporium could not have picked a better time to launch their new Healthy Living program in all of their grocery stores.
This year, updated federal nutrition guidelines were released by the Department of Health and Human Services (HHS) and the U.S. Department of Agriculture (USDA). Those guidelines told Americans they now need twice the amount of fruits and vegetables in their diets. The guidelines also emphasize how Americans need to be making better food choices and incorporating exercise as part of a balanced diet.
Now, more than ever, consumers are faced with making important nutrition and health choices the minute they step into a grocery store. Healthy Living is one way that Thriftway and Food Emporium recognize these new dietary guidelines.
Thriftway will be offering great health information that is easy, fast, and free for their customers to access. Thriftway believes the educational focus of the Healthy Living campaign will reward shoppers with good information, good food, and good health. Those factors alone should encourage longer-term sales success from Healthy Living for Thriftway and Food Emporium.
Thriftway and Food Emporium maintain that providing healthy recipes, highlighted products, and nutrition information to shoppers is beneficial on a number of levels. By doing nutritional footwork for consumers and informing them of better, healthier food options, shopping isn't a chore. It becomes easier, saves time, and aids families as they try making smarter food choices to promote a healthier lifestyle.
Put dairy in your day. Live heart healthy. Choose good mood food. These health-focused monthly program themes are just a small sample of the helpful food, shopping, and cooking advice you'll be getting from Thriftway and Food Emporium as you explore Healthy Living. Nutritious recipes, informative monthly newsletters, healthy product highlights, and accessible health tips are some of the features Thriftway and Food Emporium will be providing during this promotion to support more health-conscious consumers in their stores.
The 14 Thriftway stores and Food Emporium have been serving the food needs of customers in Washington State for nearly 60 years. A focus on top quality products, customer service, and support of their communities is the way they do business. In the world of giant national companies, Thriftway and Food Emporium will always strive to be the locally-owned super market that pays attention to who they are and the communities they work for.
The Thriftway Grocers Healthy Living logo is available at http://www.primezone.com/newsroom/prs/?pkgid=1665