FORT WASHINGTON, Pa., June 9, 2005 (PRIMEZONE) -- PointRoll, Inc. (www.pointroll.com), a leading rich media technology and service provider, announced today that its technology was used by the agencies that took home the Gold and Silver at this year's prestigious ADDY awards. Virgin Atlantic and Crispin Porter + Bogusky won the Gold for the "Hair Salon" campaign. The Silver was awarded to American Airlines and TM Interactive for the "We Know Why You Fly" campaign.
The American Advertising Federation's ADDY Awards honor creative excellence in advertising and cultivates the highest creative standards in the industry. Beginning with the 210 AAF member clubs around the country, the AAF conducts 14 district ADDY(r) Award competitions. Those winners proceed to the national finals. Final awardees were announced at the AAF National Conference 2005 in Nashville on June 7.
The award-winning campaigns offered a high level of interactivity to drive user engagement with their brands. The Virgin Atlantic campaign allowed the user to create a personalized image and share with friends. The American Airlines ad streamed video created by fellow users. At the end of the video, the campaign gave users the opportunity to send to a friend, replay the video, and see additional videos on their website. Both campaigns used PointRoll's TomBoy universal +100K ad unit which was launched in June of 2004.
"For the American Airlines campaign, we used real home videos to inspire others to come and tell us why they fly," said John Rich at TM Interactive. "Some of the video stories we got back were so good they became the next round of the campaign. The use of technology like PointRoll's allowed us to deliver this consumer generated advertising in a compelling way that inspired cycles of deep brand interaction."
"We want to congratulate the accomplishment of the agencies behind these campaigns. This award winning creative demonstrates the unique ability of Internet advertising to reach the user and engage them in a whole new way. Both campaigns used PointRoll technology to deliver original content that resulted in an enhanced, interactive user experience," said Andy Ellenthal, SVP of Worldwide Sales at PointRoll.
About PointRoll, Inc.
PointRoll, Inc. is a leading provider of rich media marketing services. Founded in 2000, the company enables advertisers, agencies, and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: FatBoy(tm) expanding ads, Tomboy(tm) Universal 100K+, TowelBoy(tm) snap-back units, and BadBoy(tm) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 500 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL.
PointRoll was recognized as the 43rd fastest-growing company in the Entrepreneur and PricewaterhouseCoopers 2005 Hot 100. In 2004, PointRoll was named Philadelphia's fifth fastest-growing company by the Philadelphia 100 (Philadelphia Business Journal and the Wharton Small Business Development Center) and was named as a finalist in the Applied Technology Excellence category at the Enterprise Awards.
For more information, please visit http://www.pointroll.com.