FORT WASHINGTON, Pa., June 14, 2005 (PRIMEZONE) -- PointRoll Inc. (NYSE:GCI), a leading provider of rich media technology and service, today announced the addition of About.com, CBS Digital Media and IGN Entertainment to its proprietary Included(tm) Program. Included publishers offer PointRoll technology and services to their advertisers at no additional charge (subject to eligibility). PointRoll rich media ads offer a wide variety of functionality including video, audio, data collection, polling, and instant e-mail reminders, all of which dramatically enhance the impact of online campaigns.
The PointRoll Included Program has grown significantly since its inception in March 2004. CBS Digital Media, About.com, and IGN Entertainment join over 35 existing PointRoll Included publishers including Yahoo!, AOL, iVillage, NYTimes.com, and Advertising.com. CBS Digital Media, a new media operations and sales division within CBS, encompasses CBS.com, CBS SportsLine.com, CBSNews.com and UPN.com. IGN Entertainment includes several media properties -- IGN.com, GameSpy, AskMen and Rotten Tomatoes. Its network of media properties reaches an audience of more than 23 million unique users and serves 1.5 billion impressions a month with a client base of over 650 advertisers.
"IGN continues to look for innovative, powerful solutions for our advertisers," said David Tokheim, vice president of marketing at IGN Entertainment. "PointRoll technology will enhance the ability for advertisers on our site to deliver creative ad units that are relevant to the entertainment value of our family of sites. As part of the Included Program, we expect to drive increased revenue and reach a larger client base."
"About.com is pleased to enter into the PointRoll Included Network," said Benjamin Reid, vice president of sales operations at About Inc. "This enhances an already strong relationship with one of rich media's innovators and makes buying About even easier for our clients. The ability to offer PointRoll units like video, polling, and sweepstakes at no additional cost is a very compelling proposition."
"The significant growth of the Included Program is evidence that publishers are coming to realize the major benefits in becoming a member. We are excited to bring aboard these new partners," said PointRoll Senior vice president of Sales Andy Ellenthal. "This program gives us an opportunity to create positive relationships with leading publishers who in turn can offer PointRoll technology at a low cost. Advertisers benefit tremendously from this relationship by getting more bang for their buck."
About PointRoll, Inc.
PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE:GCI), is a leading provider of rich media marketing services. Founded in 2000, the company enables advertisers, agencies, and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: FatBoy(tm) expanding ads, Tomboy(tm) universal 100K+, TowelBoy(tm) snap-back units, and BadBoy(tm) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 500 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com.