SAN ANTONIO, June 15, 2005 (PRIMEZONE) -- Sweet Success Enterprises (Pink Sheets:SWTS) announced today that the first revenue-producing mass production run of its Complete Fuel(tm) premium health beverage was completed Tuesday and packaged for retail distribution.
The first 8,500 cases (204,000 units) of the new cutting-edge product were packaged at California Natural Products' Savannah, Ga. manufacturing facility and are will ship to key retail accounts in the Texas market.
The production marks the formal re-launch of the popular Sweet Success brand.
"All of us at Sweet Success are tremendously excited about the company's production success, and strong distribution and retail interest in our Complete Fuel beverage shows we are headed in the right direction," said Bill Gallagher, Sweet Success Enterprises' president and chief executive officer. "We have stuck to our targets and built a foundation for success, all while keeping our promises to investors and fans of the brand."
The all-natural Sweet Success Complete Fuel comes in 11oz. Tetra Prisma cartons and contains four proprietary health-enhancing supplements. It comes now in two flavors, Bavarian Chocolate Supreme and Creamy Vanilla Supreme. There are six four-packs per case.
Launching Sweet Success Complete Fuel for the reintroduction of the Sweet Success brand -- first made famous by Nestle USA -- was a strategic decision made to tap into a rapidly growing niche of health-conscious consumers. The product, destined for premier retail markets, builds on the great taste of the classic Sweet Success shakes by including all-natural supplements to improve circulation and brain function and increase protein intake and overall energy.
The new formula was derived with the assistance of renowned nutritionist Jon Barron.
The company also plans to re-launch the classic Sweet Success diet shakes in the coming months. The diet shakes were voted America's best tasting and gained as much as 18 percent market share under Nestle.
The company, due to agreements made, will not discuss specific retail accounts until after product is on store shelves. However, the company has announced Texas's Darrel Carpenter Distribution will handle the initial Complete Fuel rollout in the central Texas market, which previously accounted for 25 percent of the Sweet Success brand's sales. That distributor is currently servicing key accounts such as HEB, Central Markets and Whole Foods Markets.
Meanwhile, there is also an extensive pipeline of products in the works at Sweet Success Enterprises, including a soft-serve frozen version of Complete Fuel, nutrition and meal replacement bars and additional flavors and beneficial supplements for the Complete Fuel line.
The company also recently announced the appointment of two former senior Coca-Cola (NYSE:KO) executives, John T. Blackington and Gordon Hill, to develop marketing, placement and key alliance strategies for regional and national rollout of Sweet Success Complete Fuel. Blackington and Hill Have extensive experience in the development, marketing and selling of High-Growth beverage brands. They specialize in building effective sales and distribution networks.
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