SAN ANTONIO, June 28, 2005 (PRIMEZONE) -- Sweet Success Enterprises (PinkSheets:SWTS) announced today that it is preparing for a major marketing campaign surrounding its upcoming distribution of Complete Fuel(tm). The campaign, called "Sweet Success is Back", will utilize newspaper, magazine, and television interviews to mark the re-launch of the highly successful brand previously sold by Nestle USA.
The Company recently completed an 8,500-case revenue-producing run of the Sweet Success Complete Fuel(tm) premium health beverage. Product from the run is destined for the Texas retail market. Plans are also underway for regional and national rollouts and an expanded line of products.
The Sweet Success name still has strong brand recognition among consumers. Company research shows that over 91% of the people who consume meal replacements are familiar with the Sweet Success brand, and over 45% of those have tried it.
The company plans to shortly announce key retail accounts and to become a fully reporting company on the OTCBB.
Sweet Success Complete Fuel is the ultimate superfood; a great-tasting healthy all-natural beverage that now comes in 11oz. Tetra Prisma cartons and contains four proprietary health-enhancing supplements. It comes now in two flavors, Bavarian Chocolate Supreme and Creamy Vanilla Supreme. There are six four-packs per case. Sweet Success Complete Fuel has become the next logical leap in cutting-edge superfood beverages.
Historically, Sweet Success products generated over $24 million in annual revenue in Texas and a 32% share of the Texas meal replacement market. The company is targeting non-traditional accounts such as Whole Foods Markets because of the all-natural formula of the products. Also, the company is concentrating on its historic established accounts such as Costco, HEB, Walgreens, Wal-Mart, Central Markets and others
The Private Securities Litigation Reform Act of 1995 (the "Act") provides a safe harbor for forward-looking statements made by the Company or on its behalf. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. Important factors that could cause the actual results of operations or financial condition of the Company to differ include, but are not necessarily limited to, the Company's operating performance, events, or developments that the Company expects or anticipates may occur in the future are forward-looking statements. These statements are made on the basis of management's views and assumptions; as a result, there can be no assurance that management's expectations will necessarily come to pass. Management cautions that ability to attract clients and generate business; a decline in the Company's financial ratings; the competitive environment; the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations; and changes in market conditions.