SEATTLE, June 29, 2005 (PRIMEZONE) -- M:Metrics, the authority on the consumption of mobile content and applications, announced that it has added several wireless industry heavyweights to its growing roster. Verizon Wireless, InfoSpace Mobile, Kayak Interactive, MFORMA, VeriSign, Inc., Vindigo and Yahoo! are among the firms that recently subscribed to M:Metrics Syndicated Data Service.
"M:Metrics data has been indispensable," said Samantha Saturn, vice president, marketing, Vindigo. "As a mobile media company, we need to speak to marketers and traditional media in their terms -- which means metrics for audience reach, demographics and consumer behaviors -- information that was unavailable before. With this critical information in our arsenal, we can more effectively market our services to companies who wish to extend their brands into mobile, as we can offer unimpeachable, third-party data to support the effectiveness of our offering."
M:Metrics launched in March of this year and has gained significant traction in the marketplace as a credible and reliable source for mobile content consumption data. Its multidimensional methodology to measure mobile content consumption and benchmark the performance of mobile operators, content companies and mobile device manufacturers includes the largest monthly survey of U.S. mobile subscribers, an extensive device database and comprehensive pricing and catalog data, including genre-level title information and deck placement across the major U.S. carriers.
"Millions of dollars are being spent on mobile content and the stakes are rising," said Will Hodgman, CEO, M:Metrics. "Our data empowers executives to make informed decisions about development, marketing and corporate development, without having to rely on hunches, conjecture and whispered numbers."
M:Metrics client InfoSpace Mobile, which produces and delivers mobile content to mobile operators, agrees.
"M:Metrics' ability to provide real market data about what mobile subscribers are currently consuming is exactly what the rapidly growing mobile market needs," said Frank Barbieri, vice president, product development and business development for InfoSpace Mobile. "As a mobile content publisher, it's helpful for us to look at M:Metrics' data to better understand usage patterns and subscriber behavior. We continue to look forward to the valuable insight M:Metrics is able to provide us."
In addition to its syndicated service, M:Metrics releases its monthly Benchmark Survey which provides the most detailed and accurate data on the consumption of mobile content, the demographics of mobile media users and benchmarks for the performance of mobile operators in the U.S. market.
About M:Metrics
M:Metrics is the mobile industry authority on the measurement of the consumption, availability and feasibility of mobile content and applications. M:Metrics' monthly syndicated research services benchmark the performance of carriers, handset OEMs, platform vendors and content providers, empowering decision makers with highly granular, verifiable measures of subscriber consumption, content availability and pricing and handset capabilities. M:Metrics, Inc. is a private, venture-funded corporation headquartered in Seattle, Washington with offices in San Francisco, California.
Yahoo! and the Yahoo! logos are trademarks and/or registered trademarks of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their respective owners.