ROCHESTER, N.Y., July 5, 2005 (PRIMEZONE) -- Strumbum model Elaina Vaccaro will strut her stuff in an effort to capture the LA regional title and a slot in the US Air Guitar Championship Finals on July 14th at Hollywood's famed Key Club. Vaccaro, a seasoned jazz dancer, may prove to be real competition; a dark horse for sure. In an effort to find a willing female candidate to sponsor, Air Guitar Company CEO Paul Thatcher put his tail on the block. Had Vaccaro won the cut of the deck, Thatcher would have had to clean up and cut off his ponytail. Thatcher is using the timing of this event to launch his new line of women's Strum Undies featuring the "air guitar string" thong available online: airguitar.com. The campaign tagline "Show off your air guitar (strings)" tells all.
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Vaccaro a.k.a. Cherry Lain will rock out to a one-minute segment of Hendrix's rendition of the "Star Spangled Banner" sporting a camouflage mini skirt and "Freedom Rocks" tee in tribute to our Armed Forces. 2005 will also see the release of Thatcher's book titled "A Nite at the Roxy" depicting the events leading up to and including the first U.S. Air Guitar Championships -- Forward authored by Martin Poppoff, Toronto's heavy metal music authority. Cherry Lain and fellow Strumbums appear along side Thatcher's air guitar art. The book is laced with hot roadie tips by veteran Bob Galino drawing from tour experiences with the Rolling Stones, White Snake, Motley Crue, currently working with the Lou Gramm Band. This rockumoment hardcover is scheduled for a late fall delivery.
About the Company
Now in its 6th year, the Air Guitar Company is working to develop its brand, a cross between Polo and Playboy, offering music themed clothing and artwork to tame that mutant rock star gene in all of us. "Air guitar is not a sport; it's a state of mind," assures Thatcher. The company has been a past sponsor of the annual World Air Championships held in Oulu, Finland.
