LAS VEGAS, July 6, 2005 (PRIMEZONE) -- The Prima Network, the world's largest online poker network, announced today the addition of three new card rooms, as it continues to dominate the business of online poker. The newly added card rooms include BoylesportsPoker.com (www.boylesportspoker.com), Ireland's largest independent betting and gaming company; 24poker.com (www.24poker.com); and Purple-Lounge.com (www.purple-lounge.com). These card rooms represent an explosion of interest in poker from the online sports betting, entertainment, and technology sectors, which seek to take part in the $10 billion online poker industry.
Today, representatives from the Prima Network are showcasing the power of network poker to interested entrepreneurs at The Wynn Las Vegas, during the World Series of Poker. Interested parties can go to www.primapoker.net to arrange for a personal demonstration.
Many start-up card rooms struggle to obtain a critical mass of players to guarantee 24-hour action. That is why industry analysts acknowledge that Prima is at the forefront of the gaming industry. The Prima Network instantly provides new operators with everything they need to launch a successful card room including: the best online poker software, thousands of online players from day one, superior marketing support, the largest variety of poker games for all levels of play, and some of the largest weekly prize pools on the Net.
Players from each of the 39 card rooms on the Prima Network have a chance to join the world famous Hendon Mob -- four of Europe's top professional players, on the Prima Poker Tour. Online players can enter satellite tournaments at any time in Prima Network card rooms to gain valuable insights into the game from "The Mob" while going head-to-head against their poker idols at land-based tournaments such as The World Series of Poker, televised WPT and EPT events, and the one-and-only Monte Carlo Millions.
In related news, Prima also announced today that it will be guaranteeing the largest prize pool in European tournament history at this year's Monte Carlo Millions, the world's most exclusive poker tournament. Breaking records once again, this year the tournament will offer an astounding $3 million prize pool with the winner claiming $1 million. The tournament will be held in the royal principality of Monaco on November 20-23, 2005. Monte Carlo Millions 2004 is currently broadcasting on Poker Zone TV -- Sky Channel 226 in Europe, Kanal5 in Sweden and Denmark, and additional broadcast partners in the U.S., Canada, and Australia will be announced shortly.
About The Prima Network
The Prima Network is the world's largest online poker network. Powered by Microgaming software, the leading developer of Internet gaming systems, Prima licenses to more than 30 operators worldwide to form a global poker network. The Prima Network ensures that a critical mass of online poker players and a wide variety of games and tournaments are available at all times. Sought by online poker players and operators, the Prima Network symbolizes quality, representing the highest standards in online poker play, fairness, and credibility.