CERRITOS, Calif., July 7, 2005 (PRIMEZONE) -- Mass Connections(r), the nation's industry leader in retail marketing services and consumer related promotions, celebrated July 4th by encouraging Americans to write Service men and women stationed overseas through their "Connecting with Our Soldiers" postcard campaign.
Every day in America, Mass Connections connects to thousands of retail consumers with their successful event promotions. Mass Connections' unrivaled ability to reach out to Americans with the Connecting with Our Soldiers campaign provides postcards to consumers so that they may write a heartfelt message to soldiers and sailors. Once collected, Mass Connections then sends the postcards to units deployed overseas.
Food 4 Less dedicated a complete month in honor of our brave troops through Connecting With Our Soldiers. During February, this program reached over 16,000 Food 4 Less shoppers. Given its outstanding success and current need to provide continued support, Food 4 Less, in connection with their sponsoring vendors, chose to reintroduce this program during the Fourth of July. Eddie Vasquez, director of sales & marketing for Food 4 Less, was pleased with the program. "Food 4 Less is proud and thankful of the endless efforts and dedication of our brave soldiers. Connecting With Our Soldiers allows us to engage our stores, our customers, and our vendor partners in supporting our troops and expressing our gratitude."
President and CEO of Mass Connections, Caroline Cotten Nakken, shared those sentiments. "We are eternally grateful to our men and women in uniform who risk their lives everyday protecting our freedom. I hope the postcards they receive remind them of how much we appreciate their sacrifice. I encourage all consumers to take a moment when they visit their local grocer to write a postcard message, and let our troops know how much we care."
Mass Connections established Connecting with Our Soldiers a year ago as a way Americans could thank the men and women in uniform for their service. Since then, the campaign has reached over 100,000 troops in harm's way and was recognized by General Richard Myers, Chairman of the Joint Chiefs of Staff, for the postcards' impact on American soldiers and sailors. For more information on the Connecting with our Soldiers campaign, log onto www.massconnections.com and click the Soldier pop-up.
About Mass Connections
Mass Connections, based in Cerritos, California, is the nation's leader in consumer in-store events and promotions. Mass Connections provides unique marketing design, sourcing components, and distribution for in-store events. With their vast experience in event promotion, the company focuses on memorable programs that deliver effective messages to America's consumers. Mass Connections works with America's top consumer brands and retailers to display the latest products to the retail marketplace. With nationwide coverage, Mass Connections is the solution for your company's promotional needs. For more information on Mass Connections, visit them on the web at www.massconnections.com or call toll free at (800) 275-6650.