GLASTONBURY, Conn., July 7, 2005 (PRIMEZONE) -- Cashman & Katz Integrated Communications has won the Connecticut Lottery Corporation's advertising and public relations account. The win ends the 14-year tenure of incumbent Cronin & Company with the quasi-State agency, based in New Britain, CT.
The $5 million account will include all advertising and digital media, as well as public relations and marketing research assignments, according to Ed Katz, principal of Cashman & Katz. "We feel there is an opportunity to better brand and position the Lottery and reinforce the message about the programs in Connecticut that Lottery revenues help to fund."
"We were thrilled to win this business. The timing was absolutely right for our agency. We have been growing steadily and were poised to compete and win the business," said Katz.
"This win will increase the Agency's annualized billings to $30 million, ranking us among the top six agencies in Connecticut," said Tony Cashman, agency principal.
Cashman added, "Our retail and gaming experience coupled with other high profile consumer campaigns will prove valuable in our work with the Connecticut Lottery Corporation. We are looking forward to taking the Lottery's marketing initiatives to the next level."
About Cashman & Katz
Founded in 1992, the agency is one of Connecticut's fastest growing, full-service advertising and public relations agencies. In addition to The Connecticut Lottery Corporation, other clients include: Nationwide Insurance, Connecticut Department of Transportation, Connecticut Department of Public Health, Lake Compounce, Connecticut Department of Economic and Community Development, National Kidney Foundation, and Ski Sundown, among others.
About CT Lottery
Lottery sales benefit Connecticut's residents in valuable ways. In fiscal year 2005, the Lottery transferred more than $268 million to the state's General Fund, where it will help to improve the state's libraries and education systems, provide public health needs, protect citizens through support to the public safety and judicial systems, and more. Since the Lottery began in 1972, contributions to the General Fund have exceeded $5.5 billion, and more than $8.7 billion has been awarded to winners. Thanks to the support of residents all across the state, everyone in Connecticut wins. For more information about the Connecticut Lottery Corporation, call (860) 348-4000, or visit the CT Lottery web site at www.ctlottery.org.