Adsero Subsidiary Wins Prestigious 'Environmental Phoenix' Award


MONTREAL, July 7, 2005 (PRIMEZONE) -- Adsero Corp. (OTCBB:ADSO), a North American leader in the printer cartridge remanufacturing Industry, is pleased to announce that its wholly owned subsidiary, Teckn-O-Laser, was proclaimed the winner of the prestigious "Environmental Phoenix" award in the category of "Reduction, reuse, recycle." This category recognizes the city, organism or corporation that has implemented a measure, a process or a performing system that allows reduction, reuse, recycling or residual value enhancement. The Award Gala was held on June 9, 2005.

Teckn-O-Laser has been a leading advocate of sustainable development principles for many years and applies them on a daily basis in the collection and remanufacturing of toner and ink cartridges. In doing so, Teckn-O-Laser reuses and remanufactures over 600,000 toner cartridges on an annual basis, thereby reducing the amount of waste material sent to landfills by more than 1.8 million pounds every year.

As part of Teckn-O-Laser's continual efforts to become even more efficient in waste reduction, Teckn-O-Laser has devoted significant time, effort and resources to increase the percentage of reusable components in cartridges. The benefits of this endeavor are twofold. First, even less waste will end up in land fills and secondly, a more efficient remanufacturing process will lead to higher margins. In order to fulfill this objective, Teckn-O-Laser has procured new equipment that allows for even great efficiencies in the remanufacturing process.

Adsero President and CEO, Yvon Leveille, stated, "We are very proud of this honor as it demonstrates our commitment to ensuring a greener and more sustainable future." Mr. Leveille added, "Adsero and Teckn-O-Laser are a blueprint for other companies as we have demonstrated that is it possible to be both environmentally conscious and profitable at the same time."

This press release is available on the company's official on-line investor relations site for investor commentary, feedback and questions. Investors are asked to visit http://www.adserocorp.com/IRhub and view the Adsero Corp. Investor Relations Hub. Alternatively, investors are asked to e-mail all questions and correspondence to ADSO@Agoracom.com.

To find out more about ADSERO Corp. (OTCBB:ADSO), visit our website at http://www.adserocorp.com .

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