Sweet Success Enterprises to Hold Stockholder Luncheon as Product Reaches Retail Shelves


SAN ANTONIO, July 11, 2005 (PRIMEZONE) -- Shareholders of Sweet Success Enterprises (Pink Sheets:SWTS) are invited to an informal luncheon meeting in Las Vegas this Friday, July 15, where CEO Bill Gallagher and the Sweet Success team will outline recent key accomplishments and their strategy for rapid growth.

The company expects its cutting-edge all-natural Complete Fuel(tm) will be on retail shelves by the time of the meeting, and anticipates to file a 10-SB as a fully reporting company days later as it heads towards listing on the OTCBB.

The product is currently en route to Texas as the primary market, and to secondary markets of Nevada and Florida. Company research shows that over 91% of the people who consume meal replacements are familiar with the Sweet Success(tm) brand, and over 45% of those have tried it.

"The momentum behind our product and brand re-launch is rapidly growing as we've been in talks with a variety of new distributors, marketing professionals and even nationally known celebrities interested in endorsing the product," Gallagher said. "We are now looking forward to informally discussing our recent successes with investors while laying out how we anticipate to drive significant revenue growth throughout the next few quarters and beyond. We may even have some surprise announcements and a very special guest at the meeting."

The company will post a letter to investors on its web site www.sweetsuccess.com at the time of the luncheon to outline key discussion topics, for those who are unable to attend. The luncheon meeting will be held at noon, July 15, at the Renaissance Room (105th floor) in the Stratosphere Tower Hotel and Casino, 2000 Las Vegas Blvd. Stock Enterprises is hosting the function, which recently released a report on Sweet Success Enterprises.

Due to limited seating, and security requirements at the venue, walk-ins will not be admitted. Shareholders desiring to attend the meeting must call Sweet Success's Micheraie Canales, before Wednesday July 13 2005 at 3:30 pm CST, at (210) 824-2496 ext. 21 to make a reservation.

The Private Securities Litigation Reform Act of 1995 (the ``Act'') provides a safe harbor for forward-looking statements made by the Company or on its behalf. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. Important factors that could cause the actual results of operations or financial condition of the Company to differ include, but are not necessarily limited to, the Company's operating performance, events, or developments that the Company expects or anticipates may occur in the future are forward-looking statements. These statements are made on the basis of management's views and assumptions; as a result, there can be no assurance that management's expectations will necessarily come to pass. Management cautions that ability to attract clients and generate business; a decline in the Company's financial ratings; the competitive environment; the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations; and changes in market conditions.



            

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