ORLANDO, Fla., July 13, 2005 (PRIMEZONE) -- Raven Moon Entertainment, Inc. (OTCBB:RVNM) announced today that because of the impressive response to the Gina D's Kids Club(r) brand at the New York Licensing show, Raven Moon has re-signed the Hamlin Marketing Group to represent the brand to licensees in the manufacturing and retail industries on a long term basis. Raven Moon Entertainment has now joined an impressive client list, which includes Kmart, Sears, Starbucks, the WB, Mattel, Viacom, Zenith, and Wrangler Jeans, amongst others.
Hamlin Marketing Group was founded in 2000 as the "alternative" to the traditional agencies of today. For 20 years, Janice Hamlin has been building brands and helping companies achieve their sales goals. With experience that includes media and print advertising, marketing, research, promotions, licensing, franchising, creative development and public relations, Janice's list of accomplishments are impressive. She planned and negotiated Bassett's national print media 63% below rate card and national TV and local TV at 33% below rate base. At Mattel Toys, she created never-out-of-stock conditions through innovative position of business segment with buyers and consumers. She increased sales from $70MM to $240MM at wholesale in three years while increasing profits by 1.5 points on the Barbie brand.
Partnered on the project is Chris Devine Dailey, SVP of Sales, Hamlin Marketing Group. Devine Dailey is a seasoned marketing executive specializing in marketing, licensing, advertising, and project management in the toy, gift, health and beauty aids industries. Her corporate experience includes Max Factor, Merle Norman, Mattel Toys, Playmates, Applause and MGA entertainment. Throughout her 20-year career, she has demonstrated leadership, innovation, strategic thinking, and a passion for exceeding current business and increasing a company's top line revenue.
"We believe that the characters from Gina D's Kids Club(r) are extremely marketable. The licensing potential on a long term basis for Gina D's Kids Club(r) is enormous," stated Janice Hamlin, President of the Hamlin Group.
"Janice Hamlin and her business partner Chris Devine Dailey bring a track record of success and professionalism to our Raven Moon family. Their long term commitment is a key factor as we implement our long term strategy for the Gina D's Kids Club(r) brand," stated Joey DiFrancesco, CEO of Raven Moon Entertainment.
For additional information regarding Gina D's Kids Club licensing, please contact Janice Hamlin, President/CEO, at 276-632-1772, jhamlin@hamlinmarketinggroup.com or Chris Devine Dailey, SVP of Sales, 310-374-1081, cdevinedailey@hamlinmarketinggroup.com or visit our website at http://www.hamlinmarketinggroup.com/
For Company Information contact 1-866 THE APPL(E) or visit www.ravenmoon.net.
Hamlin Marketing Group is a full-service, global marketing firm providing clients with expertise in brand development, business strategies, advertising, media planning and placement, promotion, and licensing. Our experience includes entertainment, manufacturing, non-profit marketing, retail and product development and promotions. Some of our clients include Wrangler, The Field Museum, Raven Moon Entertainment, Lea Furniture, Martinsville-Henry County Economic Development Corporation, Playhut, Sitestar, Chinese Laundry, State of Virginia, Zenith and more. Hamlin Marketing Group provides creative alternatives and marketing solutions for its clients.
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