PHOENIX, July 13, 2005 (PRIMEZONE) -- SunnComm International, Inc. (Pink Sheets:SCMI) is pleased to announce that 2005 is the year that its flagship copy protection and enhancement technology -- MediaMax -- became "the technology of choice" for dozens of music labels throughout North America. SunnComm believes it has maintained this uncontested market dominance by paying vigilant attention to the needs of the record labels and the end users who purchase music.
By working very closely with several of the largest record labels in the world, SunnComm has unquestionably found a balance between protecting the rights of the music producers, artists and record labels while providing the CD buyers with an expanded multimedia experience. More than 30 record labels have approved MediaMax for use on commercial and pre-release CDs and it has been "battle tested" by millions and millions of CD buyers.
"MediaMax has proven itself to be superior on every level. I think it's important for record labels, CD manufacturers, music studios and artists to realize just how substantial those differences really are," declared Peter Jacobs, president of SunnComm. "When CD copy protection technologies are talked about in the press and even within our own industry, they are all seen as similar technologies. In fact, nothing could be further from the truth." Here are just of few of MediaMax's unique and outstanding features that make it the best choice for record labels, artists and consumers worldwide:
Apple/Mac Compatibility -- MediaMax has been Apple/Mac compatible since 2003. SunnComm CDs can be played and protected on Macintosh computers with the same look and feel as the Windows-based interface. SunnComm has always believed that Apple/Mac users represent a significant portion of music listeners, so creating a technology that wasn't compatible with this operating system was unthinkable.
All software required to listen, copy and share your music is contained on the CD. MediaMax does not require any additional software or system reboots to enjoy the music CD or access additional enhanced content on a computer. All features and capabilities found on a MediaMax CD operate in an integrated, seamless self-contained environment including the ability to copy an entire CD as well as individual music tracks. Other copy protection technologies rely on outside support software like (Java, Flash, ASPI drivers, Directx9, etc). SunnComm realized years ago that stopping an installation before it's completed in order to install third party support software was incredibly annoying to the consumer. Without the need for additional support software, consumers have no need to re-boot their computers, greatly reducing user interaction while avoiding the introduction of additional potential points of installation failure. We believe that our "self-contained" technology has greatly contributed to MediaMax's enormous acceptance by consumers around the world.
Track Level Copy Protection -- Unlike all other CD copy protection technologies, MediaMax protection operates on a track-by-track basis. This proprietary and unique feature enables consumers to copy and combine MediaMax protected CD music with other unprotected music in their libraries -- all on the same CD. In the future, companies who offer music for purchase on the Internet and through music kiosks will be required to protect certain record labels' tracks when a compilation CD is burned. Competitive technologies protecting an entire CD will not be effective in this market.
One protection solution for ALL purchased music. Record companies are searching for a "unified" technology capable of protecting audio CDs as well as music purchased over the Internet and through kiosks. MediaMax provides this innovative and unique solution today.
Perfect Placement - MediaMax presents the record labels and music producers with unparalleled targeted marketing opportunities through a feature called Perfect Placement. This unique feature centrally serves up dynamic promotional content controlled by the record label to reserved spaces located throughout the MediaMax interface while a user is enjoying their CD on the computer. Imagine an artist's album is coming out and the record company has the ability to announce this event to all those playing the artist's previously released album in their computer.
SunnComm and MediaMax Technology Corp. (OTCBB:MMXT) have worked tirelessly to deliver a mechanism where the rampant "casual" theft of copyrighted music and video can be controlled without alienating the CD buyers. MediaMax has been proven to drastically reduce casual copying while delivering a robust set of consumer-pleasing features. No alternative protection technology existing today has been proven in almost 20 million homes in North America alone.
ABOUT SUNNCOMM
In just five years, SunnComm International, Inc. (Pink Sheets:SCMI) has become the leader in digital content enhancement and security technology for audio compact disc media. MediaMax can be found on many Gold, Platinum and Double-Platinum selling Albums including Dave Matthews' soon-to-be-Platinum, "Stand Up" and most recently, The Backstreet Boys, "Never Gone" and Foo Fighters, "In Your Honor." Other popular releases that include MediaMax are Anthony Hamilton's Platinum CD, "Comin' From Where I'm From," J-Kwon's Gold "Hood Hop," and Velvet Revolver's "Contraband" which reached the No. 1 spot on Billboard's Top 200 Album Chart and achieved Double-Platinum status by selling more than 2 million units. Additionally, SunnComm's MediaMax technology has appeared on many other best-selling albums, totaling over 100 commercially released CD titles across more than 30 record labels.
MediaMax is mastered directly on the audio CD and is accessible using a personal computer. SunnComm was the first company to commercially release a content-protected audio CD co-developing and implementing an early version of the Microsoft Windows Media Data Session Toolkit, and was the first company in America to commercially release a copy-managed audio CD (www.microsoft.com/presspass/press/2003/jan03/01-20SessionToolkitPR.asp) Bonus features include on-board press kits, artist-related promotions, videos, song lyrics, artist bio page, photo gallery, web links and tune-sharing capability through SunnComm's MusicMail(tm) functionality. For more detailed information about the company, its vision or philosophy, personnel, partners, and customers, please visit the company's Web site at (www.sunncomm.com), or call the Company directly at (602) 267-7500. For additional information or investor relations please contact:
Company contact: Investor contact: Peter H. Jacobs Investor Relations 602-267-7500 602-231-0681 peter@sunncomm.com press@sunncomm.com
ABOUT MEDIAMAX TECHNOLOGY
MediaMax Technology Corporation (OTCBB:MMXT), formerly QuietTiger, Inc. (OTCBB:QTIG) with its international reach, implements the delivery of digital content security products for the music and entertainment industry. With established long-term industry contacts throughout the world, the company understands the challenges surrounding digital content management and protection. The MediaMax Technology team of professionals has spent more than 50 years in the music and movie industry. MediaMax Technology (www.mediamaxtechnology.com) is the exclusive sales and marketing arm for SunnComm's MediaMax suite of products.
For additional information about the company, its vision, philosophy, partners, and customers, please visit the Company's Web site at www.mediamaxtechnology.com or contact:
Company Contact: Investor contact: Scott Stoegbauer Investor Relations 602-267-3800 602-231-0681 scotts@mediamaxtechnology.com press@mediamaxtechnology.com
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
This news release contains predictions, projections and other statements about the future that are intended to be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of l995 (collectively, "forward-looking statements"). Forward-looking statements relate to various aspects of the Company's operations and strategies, including but not limited to the effects of having experienced significant losses in the past and the risk that the Company may incur losses in the future; the Company's limited liquidity and significant indebtedness; its sales forecasts for future periods not being attained and the risk that the Company will not conclude additional revenue-generating license agreements covering its content protection and enhancement technologies; the Company's marketing, product development, acquisition investments, licensing and other strategies not being successful; possible future issuances of debt or equity securities; the possible incurrence of significant patent litigation expenses or adverse legal determinations that find our patents not to be valid; new business development and industry trends; the possible need to raise additional capital in order to meet the Company's obligations and most other statements that are not historical in nature. Important factors that could cause actual results to differ materially from those described in the forward-looking statements are described in cautionary statements included in this news release. In assessing forward-looking statements, readers are urged to consider carefully these cautionary statements. Forward-looking statements speak only as of the date of this news release, and the Company disclaims any obligations to update such statements.