SAN ANTONIO, July 14, 2005 (PRIMEZONE) -- Jeremy Shockey, who took pro football by storm his 2002 rookie year and thrilled fans ever since, has joined with Sweet Success Enterprises Inc. (Pink Sheets:SWTS) to promote the launch and expansion of the revolutionary Complete Fuel(tm) health and diet shakes.
Fans voted him Pepsi(r) Rookie of the Year in 2002. He was the first Giant to be selected for the Pro Bowl in his first two professional years since Hall-of-Famer Lawrence Taylor.
Now, Shockey wants to make his favorite health and fitness shake a star too. Under the agreement, Shockey will represent the brand at various promotional events and will appear on select company marketing material. Shockey remains a national favorite among football fans and will be an integral participant in the Company's promotions. The Company is also in talks with several worldwide celebrities and major television and sports production companies for endorsement and product placement deals.
"Ever since a friend recently turned me onto Sweet Success Complete Fuel I've been hooked. It has the high-tech all-natural ingredients I've been looking for and tastes great," Shockey said. "This drink is also going to have an awesome rookie year. Count me in as a fan."
"The synergy between Shockey and Sweet Success Complete Fuel couldn't be more perfect," said Sweet Success President and CEO Bill Gallagher. "He represents much of what we hope customers get from the product; all-natural energy, stamina and strength."
"The endorsement from Jeremy Shockey reflects the growing interest from professional athletes and active participants in our Complete Fuelline of products. Our silky-smooth shakes have cutting-edge ingredients promoting health and nutrition for people on the go," Gallagher continued.
Shockey stunned fans in 2002 when he caught 74 passes for 894 yards. He is now preparing for his fourth season with the Giants.
The new Sweet Success Complete Fuel(tm) will be on store shelves this week in Las Vegas, and within days in Texas and Florida. The Company also anticipates reintroducing the brand to the New York City metropolitan region, one of Sweet Success's most successful markets when the brand was owned by Nestle. Nationally, the brand gained 18 percent of the meal replacement market and company research shows 91 percent of people who consume meal replacements products are familiar with the brand.
San Antonio-based Sweet Success Enterprises Inc. acquired all rights to the Sweet Success brand in 2002 and has since redeveloped the best-tasting meal replacement beverage to tap into the rapidly growing demand for convenient and nutritious "superfoods" that can fit into a fitness or weight-loss plan. Our core Complete Fuel(tm) products are designed to satiate without appetite suppressants. It provides sufficient nutrition to act as a meal substitute with state-of-the-art ingredients like Aktivated Barley(tm) for endurance, ground flax to provide omega-3 fatty acids for heart health, and guarana for a natural energy boost.
The Private Securities Litigation Reform Act of 1995 (the "Act") provides a safe harbor for forward-looking statements made by the Company or on its behalf. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. Important factors that could cause the actual results of operations or financial condition of the Company to differ include, but are not necessarily limited to, the Company's operating performance, events, or developments that the Company expects or anticipates may occur in the future are forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. Management cautions that the ability to attract clients and generate business; a decline in the Company's financial ratings; the competitive environment; the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations; and changes in market conditions.