LAS VEGAS and HENDERSON, Nev., July 18, 2005 (PRIMEZONE) -- Sports Alumni, Inc.'s. (Pink Sheets:SPNI) new American Football Alumni (AFA) (www.americanfootballalumni.com) organization is proud to announce thatAFA has secured an advertising partnership with Global Media Fund, LLC where GMF has agreed to purchase $30,000,000 in advertising for AFA in exchange for equity in AFA. GMF has placed more than $2.3 billion in media for their 2000+ portfolio companies (www.globalmediafund.com).
"A well-designed and executed media campaign can improve market share, create brand awareness, increase revenue and improve share value," stated Matt Totty Sports Alumni's president. Totty went on to say "Global Media Fund's experienced personnel have written and designed campaigns for over 2200 clients, including Fortune 500 clients, government agencies, non-profit organizations and more. Furthermore, Global Media Fund guarantees the results of all of its newspaper and radio media campaigns. The result of Global's efforts can only mean a dynamic and rapid growth in American Football Alumni's membership, and increased membership means revenue growth."
Don Rose, president of Global Media, said, "We have managed some very large campaigns for top growth companies in the world but I personally don't believe I have seen any with the potential of Sports Alumni Inc. I fully expect SPNI to be the next big business story."
Global Media Fund's unique approach gives both established and promising young companies the ability to execute a powerful media campaign that will expose their company and products to millions of consumers.
Utilizing GMF's nationwide newspaper and/or radio media campaigns their clients have increased brand awareness, generated new business, increased revenues and most important, reduced, eliminated or stretched the cash expenditures normally required for traditional media campaigns.
Global Media Fund's experienced personnel have written and designed campaigns for over 2200 clients, including Fortune 500 clients, government agencies, non-profit organizations and more. Furthermore, Global Media Fund guarantees the results of all of its newspaper and radio media campaigns. GMF will place positive articles concerning AFA in 648 newspapers (current average). Their current average play in informational pieces sent to radio stations is that 400 radio stations play the message an average of 10 times each. Assuming that the balance of print features is equal to that of radio features, and that American Football Alumni chooses to run all print features in a twelve-month time frame, the print features would reach an estimated audience of 237,600,000 readers per month for twelve (12) months. Assuming that the balance of radio features chosen by American Football Alumni is equal to that of print features, and that American Football Alumni chooses to run all radio features in a twelve-month time frame, this would reach an estimated audience of 250,000,000 listeners per month for twelve (12) months. This is major exposure and these numbers are unmatched.
About Global Media
Global Media Fund (GMF) is a company that truly specializes in helping companies to achieve their media and marketing goals, as well as helping to grow their consumer base and bring national recognition and brand awareness through positive national media coverage.
Global Media Fund was started by the owners of one of the most successful media creation and placement companies in the world. Global Media Fund's primary purpose is to invest media and advertising monies in both established and promising young companies and to grow along with their clients.
About Sports Alumni, Inc.
Sports Alumni, Inc., dba American Football Alumni ("AFA"), is a member-based corporation whose membership is composed of former high school varsity, collegiate and professional football players and coaches. American Football Alumni is a formulation of a fraternal group of individuals, sharing a common bond, whose foundation is based upon an intangible passion for football and all that it means to have played and lived it. AFA intends to create an Alumni voice to address current football issues. Member benefits include: Reconnecting with Friends, Coaches and Teammates, Vote in National and Regional Polls, Enhance your Business with AFAxchange Opportunities, Participate in Celebrity Events, Golf Tourneys and other Events.
Forward-Looking Statements
This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Expressions of future goals and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses and other factors. The actual results that the company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. The company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.