VANCOUVER, British Columbia, July 19, 2005 (PRIMEZONE) -- Maisonette International Enterprises Ltd. ("The Company") (Pink Sheets:MAEN), http://www.maisonetteworld.com, is pleased to announce that its U.S. subsidiary Total Home Solutions, Inc. (THS) is reporting sales on its online European house-wares site, www.totalhomestore.com, are beating its 2005 year-end projections.
THS which has recorded sales in 2004 of approximately US$35,000 is on track to beating its 2005 sales target of US$238,000 for the year-ended December 31, 2005. This represents a 680% increase in sales year-on year. Sales for the period ending June 30, 2005 have reached US$77,000 as opposed to a target of US$68,000. THS reported that sales in the first 3 quarters of the year are typically slow and that the last quarter of the year is traditionally the best. THS expects sales to double in the second half of the year compared to the first half of 2005. Several factors including a lower customer acquisition cost and increased efficiency in its CPC (cost per click) advertising strategy, as well as the introduction of new products on its online retail site www.totalhomestore.com have contributed to the increased sales.
THS is undergoing a partnership with Canada Post Border Free(R), a quasi-government company owned by the Government of Canada. This partnership will permit THS to enter the growing Canadian market by removing the need for Canadian shoppers to bear the cost of customs processing fees charged by the shipping carriers. Canada Post Border Free(R) is launching a massive campaign in the Canadian market for the introduction of companies such as THS to the Canadian retail market. THS has completed all requirements imposed by Canada Post Border Free(R) and expects great returns on investments in the very near future. The Canadian online shopping market is approximately one tenth the size of the U.S. market, but is growing at a much faster rate than the U.S. online shopping market. THS has its Canadian online retail site www.totalhomestore.ca ready to go and expects the launch to start sometime in the last week of July. The big advantage in this partnership is that THS will not be required to establish a vast infrastructure in Canada and will be able to ship all its products bound for Canada through its existing fulfillment center in Ohio, USA.
Further reports will be issued as the Company receives results from this launch.
About Maisonette International Enterprises Ltd.
Maisonette International Enterprises Ltd. is a publicly held holding company incorporated in Nevada, USA. Its assets include several subsidiaries with interests in e-Business, online retailing and lifestyle content and building materials for the general public and professionals.
Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the matters discussed in this press release are forward-looking statements that involve risks and uncertainties, including, but not limited to, economic, competitive, governmental and technological factors affecting the Company's operations, markets, products and prices and other factors discussed in the Company's various filings with the Securities and Exchange Commission. There may be other factors not mentioned above that may cause actual results to differ materially from any forward-looking information.