GOLDEN, Colo., July 20, 2005 (PRIMEZONE) -- HumWare Media Corporation, (Pink Sheets:HMWM) today announced its wholly owned subsidiary HumWare Media Franchise Corporation has closed the sale of its Fantasy Sports Reporter Magazine franchise in Cleveland. The Company also announced that the Cleveland franchise would be ready to publish and distribute the magazine in October.
Brad Olson, owner of the Cleveland Franchise commented, "Sports tradition is such an inherent part of Cleveland, it only makes sense for it to be one of the first to have a franchise. The word "fantasy" is now inseparable from "sports"; it's everywhere you look. The growth in this industry is just phenomenal and I am excited to be such a big part of it in Cleveland. With 1 in 20 Americans playing already, that means over 200,000 fantasy sports fanatics in Cleveland are waiting for the first edition."
Fantasy Sports Reporter is a new, fresh concept in fantasy sports publishing with compelling editorial that connects both national and local advertisers with our passionate readership. HumWare has pioneered a unique distribution concept and plans to sell franchises into all major U.S. markets and to open 47 franchise locations in the next 18 months.
Published bi-monthly, Fantasy Sports Reporter magazine is comprised of both a national and local section that is distributed through a controlled circulation method. The local franchisee or "Associate Publisher" secures the exclusive rights to publish, market and sell advertising within the local section of the magazine. Franchisees are also given rights to market HumWare's portfolio of private labeled fantasy games and promotional software.
About HumWare Media Corporation
HumWare Media Corporation (Pink Sheets:HMWM) has diversified operations that publish magazines, Internet and promotional business-to-consumer advertising solutions for the fantasy sports market. Corporate Headquarters are located at 78 Rogers CT. Golden, CO 80401. For more information contact John Huemoeller at 303-273-9446 or visit the web site at www.humware.com
Safe Harbor Statement
All statements other than statements of historical fact included in this press release are "forward-looking statements." The forward-looking statements, including statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements (i.e., future operational results and sales) are subject to assumptions and beliefs based on current information known to the Company and factors that are subject to uncertainties, risk and other influences, which are outside the Company's control, and may yield results differing materially from those anticipated.
No franchises can be offered or sold in states requiring registration until the offering has been registered and declared effective by the appropriate regulatory authority. No franchises can be offered or sold in any state unless the UFOC has been delivered to the offeree before the sale within the applicable time frame. This franchise is offered only by delivery of a franchise offering circular.