Automotive Specialty Concepts Welcomes Dexter Morrison as Marketing and Sales Director


VANCOUVER, Wash., July 22, 2005 (PRIMEZONE) -- Automotive Specialty Concepts (Pink Sheets:AMVS) is pleased to welcome Dexter Morrison. He will serve as marketing and sales director and is the owner of http://dexsports.com.

"Sports licensing is a very specialized area and Mr. Morrison's 'from the industry' knowledge and unique contacts can be immediately used by AMVS to expand sales and marketing," said Paul H. Stringer, President of Automotive Specialty Concepts. "He is going to be an integral part of our sales and marketing program."

"One of Dexter's well-known projects," Mr. Stringer continued, "includes the 'Turn On Life, Turn Off Drugs! Light Switch Plate' campaign that had a very special, beneficial effect on education, sports and community."

Mr. Morrison said, "We manufactured the 'Light Switch Plate' under the licensing of the NFL, NBA, and several collegiate teams. During the development stage we pursued licensing from the NFL Properties. It took hard work and persistence to obtain the license."

About Automotive Specialty Concepts, Inc. (http://www.automotivespecialtyconcepts.com/)

Automotive Specialty Concepts, Inc. is a leading provider of marketing alternatives for the automobile industry specializing in sports memorabilia and collectable artwork for the car owners, especially customized logos for universities, and established sports leagues and teams. The company has patent protection for its proprietary processes.

This press release contains forward-looking statements involving risks and uncertainties including statements regarding the Company's future performance. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual future results may differ materially from those anticipated, depending on a variety of factors which include, but are not limited to, our ability to leverage our technology, manage our growth, protect our intellectual property rights, attract new customers and general economic conditions affecting consumer spending, including uncertainties relating to global political conditions, such as terrorism and the conflict with Iraq. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The Company does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.



            

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