Sports Alumni and Harrah's Join Forces to Host the National Sports Alumni Golf Tour


HENDERSON, Nev., July 25, 2005 (PRIMEZONE) -- Sports Alumni, Inc.'s (Pink Sheets:SPNI) new American Football Alumni (www.americanfootballalumni.com)(AFA) organization is proud to announce that Harrah's will host the finals for the Sports Alumni Golf Tour at their Rio Secco Golf Club, and the exclusive Cascata Golf Course. "This will be the culmination of the local, and regional tournaments for all former football players and coaches," stated Matt Totty, SPNI's President. "You can expect to see many sports celebrities and our Advisory Board in attendance at the national championship, whose members include Mac Brown, Barry Switzer, Sam Huff, Bill McCartney, and Billy Sims. Other past and present football greats will be added to the growing list of those whose dedication to the game of football has been recognized and appreciated."

Totty added, "With the help of Harrah's and support of our Media Giant Equity partner, Global Media Fund (www.globalmediafund. com), we anticipate a great deal of participation on both the local and national levels. Our unique tourney format allows players in the early rounds to try to qualify as many times as they like creating more participation than any tourney we have studied. With this format, the tournament could end up being one of the largest tournaments every developed in the world. That of course will translate into growing our membership base and revenues for our Player Representatives and thus SPNI. Enhancing our shareholder value is obviously a major priority at Sports Alumni Inc." The Tournament will be managed by Las Vegas Golf Consulting Inc. LVGC principal, Jack Stoberski, said, "We have managed many regional and national tournaments over the years but this is definitely the largest tournament we have managed. The tournament will be played out on hundreds of courses with a fantastic national championship at what we believe to be two of the finest courses in the world, The Harrah's courses, Rio Secco and Cascata."

Totty added that, "Of all the services and products that our sales force/ players representatives will be marketing, golf seems to be the most exciting to them." In addition to the tournament, AFA Reps and members will be able to book golf play online in which we have a revenue sharing agreement going to the representatives as well as SPNI through out the year. Totty went on to add that, "Our players Representatives are set up on a residual income from every service or product the members use."

Harrah's, a 65-year-old company built on a Legacy Of Success, yet one that is ever focused on the future. A company distinguished in our industry as the only truly national brand, creating a network of casinos through the industry-leading Total Rewards loyalty program and innovative technology. A company whose employees are dedicated to customer service and who continue to build a strong reputation of service excellence. A company that has codified its long-standing business principles in our Code Of Commitment - a public pledge to our guests, that we will honor the trust they place in us.

Rio Secco Golf Club Las Vegas -- Rolling across 240 acres of breathtaking scenery and perched 800 feet above the Las Vegas Valley, Rio Secco combines beauty with challenge. Six holes are played on top of plateaus, six through canyons and six on level terrain. Many holes shoot down, around or over dramatic canyons.

Cascata Golf Club (http://www.parkplace.com/cascata) was created exclusively for the very best customers of Caesars. Mountains, breathtaking waterfalls, rivers, and incredible views combine with challenging holes and felt-like greens to produce a golfing experience unparalleled anywhere else in the world. Cascata was named in the "2004 America's Best Top 100 Modern Courses" (debut at no. 56) by Golfweek magazine. Golfweek also listed Cascata as no. 2 in Nevada in their "America's Best State-by-State Public Access Courses" list.

About Sports Alumni, Inc.

Sports Alumni, Inc., dba American Football Alumni ("AFA"), is a member-based corporation whose membership is composed of former high school varsity, collegiate and professional football players and coaches. American Football Alumni is a formulation of a fraternal group of individuals, sharing a common bond, whose foundation is based upon an intangible passion for football and all that it means to have played and lived it. AFA intends to create an Alumni voice to address current football issues. Member benefits include: Reconnecting with Friends, Coaches and Teammates, Vote in National and Regional Polls, Enhance your Business with AFAxchange Opportunities, Participate in Celebrity Events, Golf Tourneys and other Events.

Forward-Looking Statements

This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Expressions of future goals and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses and other factors. The actual results that the company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. The company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.



            

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