Notch Novelty Corporation Announces Trading under the Symbol NHNV


REDLANDS, Calif., July 26, 2005 (PRIMEZONE) -- Notch Novelty Corporation (Pink Sheets:NHNV) is pleased to announce the commencement of share trading and their entry into the public market.

"This is an exciting time for Notch Novelty," says CEO, Brett Weiss. "The last 8 months has been a period of tremendous growth, with sales likely to grow from 50-100% in 2005. Notch is a long-time operating company that brings a history of integrity to our new shareholders. Our goal is to increase shareholder value by responsible growth in the retail sector's most successful segment, of which we are already firmly entrenched."

Notch Novelty Corporation, the original makers of the infamous "BABY ON BOARD" signs, manufactures and distributes unique sign products and novelty items to the Dollar Store industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers offering goods primarily at the $1 price point. Products are manufactured at contracted factories throughout Mainland China at the lowest possible cost and most efficient turnaround times possible.

Retail Forward predicts the USA Dollar Store industry to continue to lead all retail segments with an average annual growth rate of 6.2% through 2008. Notch Novelty is perfectly poised as a leading manufacturer with a clearly defined niche to grow deeply and quickly into this multi-billion dollar market. Further, their unique impulse items continue to sell strongly in the grocery business, another retail segment that is expanding rapidly in the $1 price point category.

Founded in 1948 and established in this industry since 1971, Notch is a solid operating company poised for rapid growth through internal sales, product development and acquisitions. Notch currently sells to the four largest distributors in the industry and is represented by nearly one hundred sales representatives across the country.

NHNV ships throughout the United States from their Indianapolis distribution center. Please visit the company website at www.notchcorporate.com for more information.

Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risk and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.



            

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