SmallCap Sentinel: In the Wake of the 'Do Not Call' List, Polling Companies Emerge as Premiere Marketers


IRVINE, Calif., July 27, 2005 (PRIMEZONE) -- "Undoubtedly, the government-enforced National Do Not Call registry has served to limit zealous solicitations while reducing marketing opportunities for companies who once relied on that medium," stated SmallCap Sentinel analyst, D.R. Clark. "With surveys excluded from the list of calls subjected to 'Do Not Call' constraints, companies functioning successfully in that arena appear to have a less competitive marketplace than before. Surveys are growing as a targeted marking tool, directly and indirectly, via branding and imperative data acquisition."

"This is a situation where effective technology can fill a void or opportunity created by sweeping governmental reform," added Clark. "A recent agreement between Datascension (OTCBB:DSEN) and Harris Interactive(r) (Nasdaq:HPOL), perhaps speaks to this realization."

An informational report "ANALYST NOTES: Technology Growth and Emerging Companies" detailing DataScension, Harris Interactive(r), Google (Nasdaq:GOOG), and aQuantive Inc. (Nasdaq:AQNT) has been made available at www.SmallCapSentinel.com and a detailed profile on Datascension is available at: http://www.otcjournal.com/archive/listserv/20050322-2.html

Statements herein contain forward-looking statements and are subject to significant risks and uncertainties that will affect results. SmallCap Sentinel is a property of Market Pathways (MP). MP provides no assurance as to the subject company's plans or ability to effect any proposed actions and cannot project its capabilities, intent, resources, or experience.

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