SAN ANTONIO, Texas, July 27, 2005 (PRIMEZONE) -- Sweet Success Enterprises Inc. (Pink Sheets:SWTS) announced today its brand of delicious and nutritious health shakes is making its return debut to the Texas retail market at Tetco stores, one of America's top 100 convenience-store chains based on total sales and number of stores.
"The Tetco account is ideal because it will give us extraordinary visibility in Texas, our brand's top market, and will fit perfectly into our planned "drive time" and billboard ad campaign slated to kick off late this quarter," said Bill Gallagher, president and CEO of Sweet Success Enterprises Inc. "The highly-regarded Tetco stores offer abundant marketing possibilities including targeted customer coupons, prime display areas and ample point-of-sale promotion opportunities. We also believe the placement gives the brand a leg up in its Lone Star State return debut because of the sheer volume of Texans who regularly visit the stores." Initial shipments will target Dallas, Austin and San Antonio.
Sweet Success, with its new Complete Fuel(tm) shakes, is geared to tap into the rapidly growing $40 billion nutritional beverage market which includes products from Hansen Natural Corp. and Coca-Cola Co. owned Odwalla.
"This is a big first step toward our goal of reestablishing a dominant position in the Texas nutritional beverage market," Gallagher said of the Tetco account.
Privately held Tetco Inc. has 150 stores throughout Texas and was ranked last year as the nation's 43rd largest convenience-store chain in retail sales, and 63rd in total number of stores. There are 72 Tetco stores in the Dallas region, the brand's largest market in Texas. Tetco stores are coupled with Chevron, Exxon/Mobil and Shell branded fueling stations, among others.
Initial shipments of Sweet Success Complete Fuel(tm) shakes are also at -- or will shortly arrive -- in Florida, another of the brand's top markets. The Company started retail distribution two weeks ago in the Las Vegas market.
Under Nestle, the Sweet Success(tm) brand gained 18 percent of the nutritional beverage/meal replacement market, making it number two in the category, and achieved more than $240 million in total annual sales at retail. Company research shows 91 percent of people who consume meal replacement products are familiar with the brand.
In Texas, which previously accounted for 25 percent of the Sweet Success brand sales, the Company is also seeking availability on shelves at Whole Foods Markets, H-E-B Central Market, Wild Oats Market Inc, Rice Epicurean Markets and Market Street, among others.
San Antonio-based Sweet Success Enterprises Inc. acquired the Sweet Success(tm) brand in 2002, including all formulas, copyrights, trademarks, records and research. It has since redeveloped the best-tasting meal replacement beverage to tap into the rapidly growing demand for convenient and nutritious "super foods" that can fit into a fitness or weight-loss plan. The Company's core Complete Fuel(tm) product now comes in two flavors and is designed for mainstream appeal and to satiate without appetite suppressants. It provides sufficient nutrition to act as a meal substitute with state-of-the-art ingredients like Aktivated Barley(tm) for endurance, ground flax to provide omega-3 fatty acids for heart health, and guarana for a natural energy boost.
The Private Securities Litigation Reform Act of 1995 (the "Act") provides a safe harbor for forward-looking statements made by the Company or on its behalf. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. Important factors that could cause the actual results of operations or financial condition of the Company to differ include, but are not necessarily limited to, the Company's operating performance, events, or developments that the Company expects or anticipates may occur in the future are forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. Management cautions that the ability to attract clients and generate business; a decline in the Company's financial ratings; the competitive environment; the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations; and changes in market conditions.