HUTCHINSON, Kan., July 27, 2005 (PRIMEZONE) -- HEE Corporation (Pink Sheets:HCCF), which specializes in nutraceuticals for metabolic syndrome, today announced that the direct response television (DRT) promotion of its breakthrough herbal supplement HPB-WL2000 will be handled by the Home Shopping Group (HSG). HSG offers direct response marketing to companies who want to promote their products for maximum visibility and exposure to consumers.
"We're excited to be working with the Home Shopping Group," said Radley Brooks, president of HEE Corporation. "They have a proven track record for exhibiting quality products. By displaying HEE Corporation's HPB-WL2000 with the Home Shopping Group, we look forward to reaching a number of consumers who can benefit directly from our product."
The DRT commercials promoting HPB-WL2000 will run on major U.S. television and cable networks, including ABC, CBS, NBC CNN, TNT, TLC and E! Entertainment. In addition, HSG will work with Yahoo! Shopping to launch a mass email campaign promoting the product to HSG customers and other consumers in search of weight loss supplements like HPB-WL2000. HSG has helped promote products for major corporations.
HPB-WL2000 helps improve the quality of life for sufferers of metabolic syndrome by helping them lose weight, which is often the first step patients can take to improve their health. Unlike many weight loss products that mask symptoms, HEE Corporation's blend of herbal ingredients addresses the causes of weight gain by helping to reduce the formation of fatty tissue, normalize food cravings, and help maintain a normal cholesterol level.
To ensure the quality and efficacy of the proprietary formulas, the manufacture of HPB-WL2000 meets the National Nutritional Foods Association's (NNFA) proposed guidelines for good manufacturing practices (GMP) and its proprietary blend of ingredients are generally recognized by the FDA as safe (GRAS).
For more information on HEE Corporation or to purchase HPB-WL2000 visit www.hpbwl2000.com.
About HEE Corporation
Founded in Hutchinson, Kansas in December 2003, HEE Corporation is a publicly traded company committed to improving quality of life through the research, development and distribution of products, services and nutraceuticals that address many of the causes of metabolic syndrome. Metabolic syndrome is quickly being recognized by the medical community as one of the most prevalent health conditions in the United States. HPB-84, manufactured in the United States, is currently sold exclusively through www.hpb84.net. It contains a proprietary blend of ingredients generally recognized by the FDA as safe (GRAS). Complete company and investor information can be found at the company Web site, www.hee-corp.com.
Forward-Looking and Cautionary Statements
Statements contained in this release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially, as discussed in the company's filings with the Securities and Exchange Commission. HEE Corporation undertakes neither intention nor obligation to publicly update or revise any forward-looking statements. HEE Corporation and the HEE Corporation logo are trademarks or registered trademarks. Copyright(C) 2005. All rights reserved.