DAVIE, Fla., July 28, 2005 (PRIMEZONE) -- China Direct Trading Corporation's (OTCBB:CHDT) wholly-owned subsidiary, Souvenir Direct, Inc. (SDI), has signed a distribution agreement with Herbko Inc., a product development company that is introducing a licensed product line of Caesars Palace Gaming Gear that will include poker tables, poker sets, casino quality playing cards, collectors dice sets, card shufflers, card caddys and similar gaming products for home entertainment, a fast growing category being driven by 4 major highly rated TV shows. Retail prices of the items range from $10 to $350 and are currently being featured in Caesars Palace gift shops throughout their properties.
SDI will introduce the Caesars Palace Gaming Gear line at the upcoming Kenfair Gift show, located in The Mandalay Bay convention center, Las Vegas. Kenfair is a Honk Kong-based show organizer which hosts one of the largest gift shows in Hong Kong as well as other countries. The show is only open to exhibitors from Asia and SDI will be exhibiting in booth B-7 on August 15th-18th. SDI is offering custom branded gaming items to the gaming industry as well as creating additional licensing opportunities with other recognized gaming brands and resorts.
"We are looking forward to showing Herbko's line of gaming and crossword products. The products are innovative and of the highest quality in the market and we look forward to increasing distribution of these items as well as adding monogrammed gaming merchandise of the same quality as Caesars Palace to all of SDI's souvenir accounts and expanding our distribution to Casino gift shops," said Howard Ullman, CEO of SDI.
"Caesars Palace" is a registered trademark of Caesars Entertainment, Inc.
About Herbko: Herbko is a product development, marketing, licensing and manufacturing company headquartered in Hollywood, Florida with affiliated offices in Hong Kong, China, and the U.K. The company is the creator and publisher of the World's Largest Crossword Puzzle as well as the Crossword Companion products, which have sold millions of units worldwide. The company has also developed numerous board games over the years such as The Star Trek Terrace Game, and The Stock Market Wall Street Journal game. For the last 18 months Herbko has focused its development on licensed gaming products.
About CHDT: CHDT is a global trading company engaged through its operating subsidiaries in product development, manufacturing, distribution, logistics and product placement of souvenirs, gifts and promotional products into mass retail.
See www.chinadirecttradingco.com for more information about CHDT's products.
FORWARD-LOOKING STATEMENTS: This press release includes "forward-looking statements" within the meaning of the federal securities laws. Although CHDT and SDI believe that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Many factors are beyond CHDT's and its subsidiaries' control. Important factors that could cause actual results to differ materially from CHDT and SDI projections and expectations are disclosed in CHDT's existing and future filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.