LAS VEGAS and HENDERSON, Nev., July 29, 2005 (PRIMEZONE) -- Sports Alumni, Inc. (Pink Sheets:SPNI) announced today that its American Football Alumni's division (http://www.americanfootballalumni.com/) has agreed with Merit Media Inc. (Merit) of Omaha, Nebraska, to enroll an additional 50 Players' Representatives/Sales Force at a set up fee of $250.00 for each new Player Rep. Merit will pay Sports Alumni an initial fee of $12,500.00 in exchange for the right to participate in the subsequent revenues generated by their 50 representative national sales team, plus Merit will receive a small equity position in SPNI. "With this additional strategic marketing partner, plus the previously announced agreement for the initial 100 Players Representatives/Sales Force with the Pennsylvania based Recruiting/Staffing firm, we are now well on our way to establishing our immediate goal of 1,000 Player/Alumni Representatives," said Matt Totty President of Sports Alumni Inc. "Each Player Representative will be managing 500 to 1,000 alumni each and getting a start like this really allows us to educate and grow our coverage in a manageable manner."
SPNI's target market for the AFA players representatives will be former players of college, high school and professional football. The alumni date back more than 50 years. With over 40,000 targeted football programs playing football around the globe, the potential eligible AFA members are in excess of 30 million alumni individuals worldwide. AFA will target these members through the initial 150 Alumni Sales Team as well as through the previously announced alliance with Global Media Fund's (http://www.globalmediafund.com/) advertising and publicity campaign. They will not only be selling memberships, packages, and our extensive product lines to our gatherings, but probably just as important, our representatives will be our touch communication point to our members and the football culture, keeping us up on the important football subjects and spreading the word on key issues that other parts of the football culture are experiencing.
About Sports Alumni, Inc.
Sports Alumni, Inc., dba American Football Alumni ("AFA"), is a member-based corporation whose membership is composed of former high school varsity, collegiate and professional football players and coaches. American Football Alumni is a formulation of a fraternal group of individuals, sharing a common bond, whose foundation is based upon an intangible passion for football and all that it means to have played and lived it. AFA intends to create an Alumni voice to address current football issues. Member benefits include: Reconnecting with Friends, Coaches and Teammates, Vote in National and Regional Polls, Enhance your Business with AFAxchange Opportunities, Participate in Celebrity Events, Golf Tourneys and other Events.
Forward-Looking Statements
This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Expressions of future goals and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses and other factors. The actual results that the company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. The company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.