Proxilliant Systems Opens Asia Pacific Sales Office in Australia


NACKA STRAND, Sweden, MELBOURNE, Australia, BALA CYNWYD, Pa., and STOCKHOLM, Sweden, July 29, 2005 (PRIMEZONE) -- Proxilliant Systems Corp., a leading supplier of systems and technologies to improve scalability, capacity, service quality and profitability of broadband cable networks, today announced the opening of its Asia Pacific sales office in Melbourne, Australia to strengthen its global position in the broadband market.

Proxilliant gives cable operators a powerful ingress blocking tool that improves scalability, capacity, service quality and profitability of broadband networks. Proxilliant's Dynamic Ingress Blocking (DIB) technology helps accelerate the growth and success of new triple play services, including time sensitive IP applications such as VoIP (Voice over Internet Protocol) and real-time streaming TV.

Marketing and sales throughout Asia Pacific will be supervised and maintained from Melbourne by Dave Torr, regional manager for the office. Torr has a long history in the cable industry and will use his experience to build a network of value added resellers, agents, distributors and OEMs throughout Asia Pacific. Previously, Torr founded and operated Philips' Cable Modem Business Unit. He then joined Com21, a pioneer of the cable modem industry, as vice president and general manager of the ATM Business unit which addressed VoIP.

"The broadband market in Asia Pacific continues to show strong growth with higher bandwidth offerings and more value-added services, increasing its strategic importance to Proxilliant," said Arne Ljungdahl, Proxilliant CEO. "Our new office in Australia will allow us to establish a presence in the area and demonstrate our commitment and investment in the Asian market. With Dave Torr's solid experience and customer contacts in the cable business, the new office will help to generate the required recognition and increased sales for Proxilliant."

About Proxilliant

Proxilliant is a leading cable networks technology company based in Stockholm, Sweden and Bala Cynwyd, Pennsylvania. The company provides networking solutions essential to triple play service expansion and profitability of broadband cable. Proxilliant's key technology reduces noise and ingress in cable networks, improving capacity, reliability, service quality and profitability for broadband cable and VoIP operators. Cable operators now have the opportunity to implement triple service offerings and bring new revenue streams online faster and more economically than conventional system upgrades. The company's global customer base includes UPC Sweden, TVCabo in Portugal, Cablecom in Switzerland and trials with major U.S. cable operators. Proxilliant has acquired funding from leading venture capital companies Northzone Ventures and Creandum to expand globally. For more information, please visit www.Proxilliant.com.



            

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