LA MESA, Calif., Aug. 4, 2005 (PRIMEZONE) -- Nicodrops, Inc. (Pink Sheets:NCDP), developer of the drug-free, non-nicotine smoking alternative, herbal dietary supplement, LOZENGE(i), today announced it will be launching a series of advertisements promoting its product in national publications that include: Woman's World, In Touch, The National Enquirer and three upcoming September issues of USA Today. An advertorial in Ladies Home Journal featuring Nicodrops will arrive at newsstands on August 9th reaching over 4 million consumers alone. In addition, a $2.00 mail-in rebate coupon will be offered for the first time and be available in In Touch, The National Enquirer and three issues of USA Today. The third issue of the USA Today coupon ad will coincide with an in-store Walgreens circular offering Nicodrops at a reduced price.
Ladies Home Journal, Woman's World and The National Enquirer are scheduled to hit newsstands during the week of August 8th. In Touch magazine is slated to arrive on August 26th with the first of three ads in USA Today scheduled to begin August 29th, then September 5th and September 12th. As in previous ads, each of the ads will include a toll-free number to order the product and each ad states "available at Walgreens," which carries Nicodrops in all 4,700-plus stores.
"This is a very meaningful advertising push for us since we will be reaching over 10 million consumers in a 6-week period that could directly or indirectly benefit from using Nicodrops," said Christopher Calpito, president and CEO of Nicodrops, Inc. "We are looking to continue to aggressively build on the momentum we created for Nicodrops through our previous ad campaign which generated an increase in in-store traffic for our friends at Walgreens as well as new product orders through our toll-free number. Sales are climbing, word-of-mouth is growing and we are building the story of Nicodrops piece by piece."
About Nicodrops:
Nicodrops Inc., La Mesa, Calif., developed a drug-free, non-nicotine product which helps reduce the stress associated with not smoking, using all natural herbs(i). For more information go to http://www.nicodrops.com or call 1-866-844-5383.
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Act of 1995. The words "believe," "expect," "anticipate," and "project," and similar expressions identify forward-looking statements, which speak only as of the date the statement was made. Such statements may include, but not be limited to, projections of revenues, income or loss, expenses, plans, and assumptions relating to the foregoing. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future results could differ materially from those described in forward-looking statements.
(i) These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any diseases.