ATLANTA and SHANGHAI, Aug. 9, 2005 (PRIMEZONE) -- Asia Broadband, Inc. (Pink Sheets:ASAB) is pleased to announce that the Company's Chinese subsidiary, Shanghai Broadband Network Inc., has formed a strategic marketing and sales partnership with China's leading educational services entity, China Centre for International Educational Exchange (CCIEE), to deliver a full range of its educational programs including E-Ya Kids English, IE21 Interactive English and TTS platform and expand the availability of blended learning solutions nationwide starting with China's northeast region.
Under the 1-year agreement, CCIEE will exercise distribution functions by delivering ASAB's programs via its existing channels. The Centre is also committed to assist Asia Broadband in researching the regional markets for effective approach and implementation of its training solutions initially throughout the capital city of Beijing as well as Liaoning, Jilin and Heilongjiang provinces. In support of that strategy, CCIEE has formed an executive team of professionals to work closely with Asia Broadband.
"We are excited about this key partnership with CCIEE as it will enable ASAB to significantly expand the distribution of its innovative learning programs and gain immediate penetration to the provincial and Beijing's wide markets," said Graham Brant, the President for Asia Broadband. "This accomplishment is a key milestone withing our forecasted plans which strategically positions ASAB to penetrate China's language training market."
"This partnership was constructed on mutual respect and trust by each organization with the single goal of delivering prime educational programs throughout the country; it represents an important market opportunity for CCIEE," said CCIEE Deputy Executive Director Liu Zhongcheng. "Each of us, as partners, believes that this cooperative effort provides us the best opportunity to identify, develop and communicate best practices which will mutually strengthen our learning applications to reinforce our leadership position in the education and training industry. We're ready to get started and I am eager to see positive results."
China Center for International Education Exchange (CCIEE) is established by China Education Association for International Exchange (CEAIE), which is affiliated to the Ministry of Education. With the help of CEAIE's nationwide network and its 20 years experience, relations, and channels of international educational exchange, CCIEE has been devoting itself to enhancing the education cooperation between China and other countries around the world as well as providing professional services to upgrade the domestic education to the world advanced level.
On behalf of board of directors: Yuguo Zhang Graham Brant CEO President
About Asia Broadband Inc.
Asia Broadband Inc. is wholly focused on becoming a leading provider of online and blended online/offline educational programs in China and throughout Asia. Asia Broadband operates in China through its 95% owned and controlled Chinese subsidiary Shanghai Broadband Network, Inc.