OVERLAND PARK, Kan., Aug. 9, 2005 (PRIMEZONE) -- First Horizon Msaver executive E. Craig Keohan will lend his knowledge of health savings accounts to Chris Evert's "Today's Health" television show on August 11.
For more than a decade, tennis legend Evert has hosted the show, aimed at exploring the latest innovations in health care and medicine. The TV program reaches about 75 percent of the U.S. households through its syndication, primarily on late morning and afternoon time slots on weekends on ABC, CBS, NBC and Fox affiliates.
Trish Holt, senior associate producer, commented, "The more we researched the trend towards consumer-driven health care, it became apparent that one name kept emerging as a leader in this arena: E. Craig Keohan. My Emmy-award winning team of writers and I recognized that he was and continues to be on the forefront of consumer-driven health care and would be the ideal candidate to help further define the topic of HSAs to our viewers."
First Horizon Msaver (formerly MSAver) is one of the pioneers in the consumer-driven health care industry and has become a leader in administering health savings accounts (HSAs). HSAs are designed to give consumers more control over their health care expenses.
"We are very honored as an organization to be selected by Today's Health to participate in this very timely segment dedicated to HSAs. Participating with 'Today's Health' on this project demonstrates our commitment to further enhance the understanding of HSAs nationally. We intend to use this opportunity to develop additional educational media that will assist our national insurance partners, self-funded employer groups, affinity program partners and third party administrators with their HSA education and promotional efforts," said Keohan, president of First Horizon Msaver.
The content of the show provides insightful information for individual consumers, employers, employees and physicians. Interested consumers and employers will have an opportunity to request an Msaver guide entitled, "10 Questions You Should Ask About HSAs" by visiting www.fivestarproductions.com and clicking on "Today's Health."
The Medicare Act of 2003 expanded the health benefits opportunities available to employers and their employees by authorizing the use of health savings accounts. Employees can make pre-tax or tax-deductible contributions into their HSAs to pay for routine doctor visits, prescription drugs, and other eligible medical expenses up to their health insurance deductible.
Nationally, many employers of all sizes are incorporating health savings accounts into their benefit plans as a way to not only cut costs but also to enhance the value of the benefits to employees.
First Horizon MSAver is part of the First Horizon National Corporation (NYSE:FHN) family of companies. The parent company is one of the top 30 financial services companies in the U.S.
About First Horizon
The 13,000 employees of First Horizon National Corp. (NYSE:FHN) provide financial services to individuals and business customers through hundreds of offices located in more than 40 states. The corporation's three major brands -- FTN Financial, First Horizon and First Tennessee - provide customers with a broad range of products and services including:
-- Capital markets, one of the nation's top underwriters of U.S.
government agency securities
-- Mortgage banking, one of the nation's top 20 mortgage originators
and top 15 servicers, which earned a top-10 ranking in customer
satisfaction from J.D. Power and Associates
-- Retail/commercial banking, with the largest market share in
Tennessee and one of the highest customer retention rates of
any bank in the country
FHN companies have been recognized as some of the nation's best employers by AARP, Working Mother and Fortune magazines. FHN also was named one of the nation's 100 best corporate citizens by Business Ethics magazine. More information can be found at www.fhnc.com.