Notch Novelty Corporation Advises Potential Investors of Erroneous Spam E-Mail


REDLANDS, Calif., Aug. 10, 2005 (PRIMEZONE) -- Notch Novelty Corporation (Pink Sheets:NHNV) advises investors who have received an erroneous e-mail spam campaign that the e-mail was not generated by our company president or authorized by our management team. A sophisticated spammer has taken our opening announcement of our listing on Pink Sheets and made it look like our president and CEO, Brett Weiss made significant stock projections and claims of performance. This spam e-mail has no reflection on our company performance or the future of the company.

About Notch Novelty Corporation (Pink Sheets:NHNV)

Notch Novelty Corporation manufactures and distributes unique sign products and novelty items to the Dollar Store industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers offering goods at the $1 price point. Products are manufactured at contracted factories throughout Mainland China at the lowest possible cost and most efficient turnaround times possible. Retail Forward predicts the USA Dollar Store industry to continue to lead all retail segments with an average annual growth rate of 6.2% through 2008. Notch Novelty is perfectly poised as a leading manufacturer with a clearly defined niche to grow deeply and quickly into this multi-billion dollar market. Further, their unique impulse items continue to sell strongly in the grocery business, another retail segment that is expanding rapidly in the $1 price point category.

Founded in 1948 and established in this industry since 1971, Notch is a solid operating company poised for rapid growth through internal sales, product development and acquisitions. Notch currently sells to the four largest distributors in the industry and is represented by nearly one hundred sales representatives across the country.

Please visit the company website at www.notchcorporate.com for more information.

Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risk and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.



            

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