Notch Novelty Corporation Announces Major Licensing Deal With National Design and Disney Corporation


REDLANDS, Calif., Aug. 11, 2005 (PRIMEZONE) -- Notch Novelty Corporation (Pink Sheets:NHNV) proudly announces the August 13 introduction of their successful Fuzzy Artboard product line featuring Disney licensed characters.

"We introduced our Fuzzy Artboard as a high-value $1 retail children's item to great success in March, 2005. Three days after introduction, it caught the eye of one of Disney's leading stationary item licensees, National Design of San Diego, CA. After months of planning, we have begun production on this item featuring Mickey & Gang, Tinkerbell, Winnie the Pooh and related characters and the three Princesses. Minimum 2006 revenue for this product is projected at over $500,000. We are obviously very excited having our first licensed program to be one of such prominence and likely success," says Brett Weiss, CEO of Notch Novelty Corporation.

About Notch Novelty Corporation (Pink Sheets:NHNV)

Notch Novelty Corporation manufactures and distributes unique sign products and novelty items to the Dollar Store industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers offering goods at the $1 price point. Products are manufactured at contracted factories throughout Mainland China at the lowest possible cost and most efficient turnaround times possible.

Please visit the company website at www.notchinvestor.com for more information.

Safe Harbor Statement

Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risk and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.



            

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