Notch Novelty Co. Announces Strategic Alliance with Premier Funding and Financial Marketing Services of Phoenix, Arizona


REDLANDS, Calif., Aug. 12, 2005 (PRIMEZONE) -- Notch Novelty Co. (Pink Sheets:NHNV) announced today that it has established a strategic alliance with Premier Funding and Financial Marketing Services of Phoenix, Arizona. Premier Funding will focus on corporate imaging and retail market awareness for the existing and new shareholder base.

Brett Weiss, Chairman/CEO stated, "We are pleased to be associated with a high-powered financial company with the caliber of Premier. We believe Premier will help bring investor awareness to our stock and brand awareness for our products to the financial community. We believe Premier will aggressively and successfully introduce our unique company to the public markets, broker dealer associations, financial services sector and institutional investors of public companies while enhancing our brand name awareness."

Kelly Black, President and CEO, said, "We are proud to work with Notch Novelty Co. (NHNV) in incorporating the advertising services of various media outlets, exposing our portfolio companies to the public markets. We are impressed with the high quality standards and unique market opportunities the company is able to achieve through their disciplined growth strategies."

About Notch Novelty Co. (NHNV)

Notch Novelty Corporation, the original makers of the infamous "BABY ON BOARD" signs, manufactures and distributes unique sign products and novelty items to the dollar store industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers, offering goods primarily at the $1 price point. Products are manufactured at contracted factories throughout Mainland China at the lowest possible cost and most efficient turnaround times possible. Founded in 1948 and established in this industry since 1971, Notch is a solid operating company poised for rapid growth through internal sales, product development and acquisitions. Notch currently sells to the four largest distributors in the industry and is represented by nearly one hundred sales representatives across the country.

Please visit the company website at www.notchcorporate.com for more information.

About Premier Funding

Premier Funding and Financial Marketing Services is the liaison to the investment community, finding the right financial support and solutions for the capital needs of publicly traded companies. Premier also is focused upon providing corporate imaging, public relations, financial marketing, and sales support.

Forward-Looking Statements

This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. We use words such as "anticipate," "believe," "expect," "future," "intend," "plan," and similar expressions to identify forward-looking statements. Forward-looking statements include, without limitation, our ability to increase income streams, to grow revenue and earnings, and to obtain additional Indian gaming and other projects. These statements are only predictions and are subject to certain risks, uncertainties and assumptions, which are identified and described in the Company's public filings with the Securities and Exchange Commission.



            

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