ER Urgent Sets Out on Aggressive Marketing Campaign


MIAMI, Aug. 12, 2005 (PRIMEZONE) -- ER Urgent Care Centers (Pink Sheets:ERUG) is pleased to announce that it has set out on one of its most aggressive marketing programs in an effort to further brand the name ER Urgent Care. During the month of August, we have participated in a major Hispanic festival with over 35,000 attendees, a back-to-school event in partnership with Costco Wholesale, and a huge immunization program with Dade County Schools, the third-largest school district in the nation. On August 23, we will be hosting a lunch with the South Florida Marketing Council and the Florida Panthers Hockey team President Michael Yormark as guest speaker. The company is continuing its commitment to be present in most major events related to our industry. Company founder Jerry Miller, says, "We are proud to continue our efforts in the building of our reputation as a leader in the urgent care industry. Our vision for ER Urgent is to set a nationwide standard in health care."

About ER Urgent Care

ERUC Management Company Inc. operates ER Urgent Care Centers in the South Florida area. The "true, bona-fide," "Urgent Care Center" is a one-stop shop where patients can receive premier health care, after-hours, at a fraction of the cost of emergency room visits. With the "Urgent Care Center" model, emergency rooms will no longer lose money on ER patients with minor injuries and illnesses and the HMOs will no longer have to pay exorbitant claims for non-admitted patients. ER Urgent Care Centers create a win-win situation for everyone, filling the financial and service gap between primary care physicians (PCPs) and hospital emergency rooms.

For more information visit our Web site at www.erucc.net or sign up for the corporate newsletter at http://www.erucc.net/updates.htm



 #1 850 Ives Dairy Rd., North Miami Beach, Fla. 33179
 #2 213 North Federal Highway, Hallandale Beach, Fla. 33009
 #3 15463 SW 137th Ave., Kendal, Fla. 33177
 #4 NEW! 4401 North Andrews Avenue, Fort Lauderdale, Fla. 33309
 #5 Opening July 21, 2005!:
    18648 Northwest 67th Avenue, Miami Lakes, Fla. 33015
 #6 Coming soon!

ER Urgent Care Centers is a provider for Amerigroup, Avmed, Humana (HUM), Aetna (AET), Hip/Vista/Beacon, Medicaid/Medipass/Medi-Kids, Total Health Choice, United Health Care, Beech Street, Dimension Health, Assist Card, Cigna (CI), Corvel (CRVL), Discount Health Insurance Plans, and many more.

This press release may contain forward-looking statements covered within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply and demand conditions, and other expectations, intentions and plans contained in this press release that are not historical fact and involve risks and uncertainties. Our expectations regarding future revenues depend upon our ability to develop and supply products, which we may not produce today and that meet defined specifications. When used in this press release, the words "plan," "expect," "believe," and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in pervasive markets.

For franchising and corporate information, please contact us toll free at 888-308-2400.



            

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