GOSHEN, Mass., Aug. 15, 2005 (PRIMEZONE) -- Until now, companies seeking professional naming of their new business, new product or new service have faced a dilemma. They spend tens of thousands of dollars hiring a firm that specializes in naming and branding, and wait a month or more for the perfect name to emerge from a long series of meetings, or struggle through the naming process on their own. Likewise, agencies often prefer to outsource a naming task to specialists, but considerations of cost and schedule have made that choice unfeasible.
To meet the need of entrepreneurs, existing organizations and ad agencies for strikingly appropriate yet affordable names, NamedAtLast.com (http://www.namedatlast.com) has launched a discount naming service, providing creative naming services starting at just $997 for names delivered in one week or less.
"As a creative marketing consultant, I'd often been asked for a referral to naming specialists but those services were usually priced way out of Main Street companies' budgets," says Marcia Yudkin, Ph.D., author of 11 books on marketing and effective business communication and the brains behind the new discount naming service. "Our service is perfect for someone who wants an attention-getting name around which they can build an appealing logo and marketing campaign. We also expect to be naming products and services or generating tag lines for ad agencies that lack the time or the expertise -- or just want additional ideas to toss around."
To keep naming fees down, NamedAtLast.com has unbundled the creative brainstorming of inspired names from the clearing of names for legal use and registering trademarks for names. Clients receive 10 great names culled from a much larger pool of name candidates created by freelance namers. Prices start at just $997 for imaginative tag lines, as well.
To generate names, NamedAtLast.com uses word lovers from many walks of life who are talented at divergent thinking. Its roster of freelance namers includes sales executives who enjoy the chance to flex their creativity, an associate dean of a graduate school, award-winning poets, a Shakespearean director, songwriters, copywriters, a former kindergarten teacher, a competitive Scrabble player, a business coach and serious students of classical languages and history.
For more information, including free naming tips, visit www.NamedAtLast.com (http://www.namedatlast.com) or call (413) 582-4052 or toll-free (800) 333-8376.