GOLDEN, Colo., Aug. 15, 2005 (PRIMEZONE) -- HumWare Media Corporation, (Pink Sheets:HMWM) announced today that it has signed a Letter of Intent (LOI) with Boondoggle Sports, LLC, a Colorado Corporation. Under the terms of the LOI, HumWare Media Corporation and Boondoggle Sports have agreed to merge operations.
Thor Johnson, President of Boondoggle, commented, "With combined forces we can rapidly grow Boondoggle's existing product line and with HumWare's development capabilities we will be able to add numerous new products including fantasy baseball, basketball, hockey, college and NASCAR."
Boondoggle Sports is a growing property dedicated to Fantasy Sports catering to Sports Restaurants across the country. Boondoggle's patented product, "Fantasy DayGame" (NFL football), allows patrons to draft a new fantasy team each week at the restaurant. The guests' selections are input directly into the web site and then displayed on televisions inside the restaurant on a personalized leaderboard. The contests use real-time statistical feeds from NFL games and the restaurants award prizes to the winners of both the short-term 3-hour DayGame, as well as the season-long contests. Patrons compete against others in the same location or against everybody in the restaurant chain across the country.
Fantasy DayGame increases traffic, promotes higher revenues, and heightens customer loyalty for Boondoggle's client list of over 75 various sports bars and restaurants, which are signed up for 2005 including: Champps Americana, Fox and Hound, Humperdinks, Jillians, Britannia Arms, Legends & Heroes, and Rawlings All-American Grille. Boondoggle can also deliver highly effective, targeted advertising messages either nationally, regionally or at specific site locations through the network.
John Huemoeller II, President and CEO of HumWare Media Corporation, commented, "This merger gives us a direct line into the restaurant and hospitality market for our growing network of franchisees and positions the Company for tremendous future growth in the exploding fantasy industry."
About HumWare Media Corporation
HumWare Media Corporation (Pink Sheets:HMWM) has diversified operations that publish magazines, Internet games and promotional business-to-consumer advertising solutions for the exploding fantasy sports market including the restaurant and hospitality industry. The Company has pioneered a unique distribution concept and plans to sell franchises into all major U.S. markets in the next 18 months. Corporate Headquarters are located at 78 Rogers CT. Golden, CO 80401. For more information contact John Huemoeller at 303-273-9446 or visit the web site at www.humware.com
Safe Harbor Statement
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