FORT WASHINGTON, Pa. and NEW YORK, Aug. 16, 2005 (PRIMEZONE) -- MEC Interaction, Mediaedge:cia's online, search and DR division and part of GroupM, has named PointRoll Inc. its preferred vendor for rich media ad formats. By providing PointRoll technology and services at a discounted price, MEC Interaction will be able to deliver greater value to its clients at a lower cost.
"With our clients becoming more focused on engagement, branded entertainment and overall brand interaction, rich media solutions become a must-have to deliver against objectives," said Jay Krihak, Partner, Group Media Director of MEC Interaction. "PointRoll's suite of products strengthens our clients' ability to deliver emotive, engaging advertising, while robust measurement capabilities enable assessment of consumer interaction."
MEC Interaction plans, buys and measures online marketing campaigns for leading brands including Cadbury Schweppes Americas Beverages, Colgate-Palmolive, Paramount Home Video, Sears and Xerox. Its endorsement of PointRoll is based, among other things, on the universal publisher acceptance of PointRoll's in-page rich media formats and the quality of creative implementation which they allow.
PointRoll offers a wide range of ad units and interactive features such as streaming video, data collection and polling to improve the Web user's experience with a brand while advancing the advertiser's goals. PointRoll also offers sophisticated delivery strategies, such as sequencing, whereby an advertiser can deliver a series of ads based on the number of times a user sees an online execution or how they interact with it.
"MEC Interaction has built its reputation as a top performing online media agency by helping both traditional and next-generation advertisers build highly effective online ad campaigns," said Andrew Ellenthal, SVP of Worldwide Sales for PointRoll. "As its preferred provider, PointRoll will help drive rich media adoption among MEC Interaction's advertisers, thereby contributing an important layer to the agency's and its clients' overall success.
About PointRoll, Inc.
PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE:GCI), powers the most creative, engaging, and consumer-friendly ad campaigns on the Internet. Founded in 2000, the company enables advertisers, agencies, and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: FatBoy(r) expanding ads, Tomboy(tm) universal 100K+, TowelBoy(r) snap-back units, and BadBoy(tm) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 500 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com.
About MEC Interaction
Formerly The Digital Edge (TDE), MEC Interaction is a division of Mediaedge:cia, a leading media communications agency and part of GroupM, a WPP Group company. Globally headquartered in New York City, MEC Interaction also has North American offices in Irvine (California), St. Louis, and Chicago, along with 17 locations globally representing every major marketing region in the world.
About Mediaedge:cia
Mediaedge:cia is a leading media communications specialist with 199 offices in 79 countries and is part of GroupM, the world's leading full-service media investment management company, a division of WPP Group plc. Mediaedge:cia develops communications solutions for brand and corporate growth, maximizing every connection point between advertisers and their consumers on a local, regional, and global basis. Key services include: ROI analysis, econometric modeling, consumer insight, communication channel planning and implementation, full service sponsorship, entertainment marketing, one-to-one media and digital consultancies. For further information, visit us at www.mecglobal.com