DAVIE, Fla., Aug. 22, 2005 (PRIMEZONE) -- China Direct Trading Corporation's (OTCBB:CHDT) wholly owned subsidiary, Souvenir Direct, Inc. (SDI), launched its 2006 selling season in Las Vegas last week at its first gift show of the season. For this year's show, the company focused on creating stock lines for the Las Vegas souvenir market, and both spinner key rings and poker card keepers were well received. Sales highlights included new customers from Hoover Dam, a new distributor in Alaska, a museum in Florida and re-orders from existing customers along with over 50 inquiries to follow up after the show. Interest was also shown for the lines the company represented from Herbko and Spitfire Ventures. Special interest was shown by existing distributors for the new Sutter's Mill capability of custom laser engraving SDI's existing items, giving them the ability to sell a greater number of smaller customers.
"Our first show of this year was a great success as our customers are anxious to buy our new products, but more important were the sales made to new distributors in major tourist regions. Our Vegas line of products has been sold to Cutting Edge Novelties for distribution in Las Vegas and we look forward to them shipping goods into Las Vegas in a few weeks," said Howard Ullman, CEO of SDI.
Sales from the show will be reflected in the third and fourth quarters and the company now sets its sights on San Diego for a major distributor show with postcard distributors worldwide from September 28th to the 30th.
For more information on the companies products, go to www.chinadirecttradingco.com.
Forward-Looking Statements
This press release includes "forward-looking statements" within the meaning of federal securities laws. Although the company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Many factors are beyond the company's and its subsidiaries' control. Important factors that could cause actual results to differ materially from the company's projections and expectations are disclosed in the company's existing and future filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.