Automotive Specialty Concepts signs Football Hall of Famer Mel Renfro to Endorse Products and Programs


VANCOUVER, Wash., Aug. 22, 2005 (PRIMEZONE) -- Automotive Specialty Concepts (Pink Sheets:AMVS) announced today that it signed Football Hall of Famer Mel Renfro to endorse products, programs and join the advisory board.

In addition to having Mychal Thompson, former LA Laker star, on the advisory board, the company now has another celebrity icon to aid in its business model. Mr. Renfro will be available to help market and advertise the company's model and help build sales. As previously mentioned, the DEA has suggested its interest in working with AMVS and Mr. Renfro to help combat steroid use at middle school, high school, and college levels. With DEA and congressional support the company could role out a massive campaign to infiltrate all schools nationwide. This could result in thousands of schools participating and a decreased level of steroid use.

Mr. Renfro said, "I am proud to be associated with AMVS in a marketing capacity. And I look forward to actively working together to help the nation's youth and to increase brand awareness for AMVS and its products."

Paul Stringer, AMVS CEO, said, "We welcome Mel Renfro to our advisory board and we are very happy to have formalized our relationship with him. He is well known both in sporting and educational circles, and all of our prospective customers are very pleased with our association with him."

Mr. Stringer continued, "We celebrated Mr. Renfro's new position with a 'kick-off' meeting on Friday in Vancouver, Wash. with Mr. Renfro, Mychal Thompson, former LA Laker star; Jerry Leslie, CFO; Clayton Smith, Investor Relations; Dexter Morrison, Sales and Marketing and myself, Paul Stringer."

"The plan is to get the positive message driven to the school levels with the help of the professional athletes and reinforce our message with the products we offer for fundraising. We believe that this is a solution for the education issues that congress and the DEA are stressing more and more every day. In a sense we educate and raise capital for the schools, at the same time becoming a truly a 'win-win' situation. The initial response has been fantastic," Mr. Stringer finished saying.

About Mel Renfro

"I, along with many athletic organizations, am particularly impressed with Mel's ongoing commitment to restore today's youth and family unit back to the basic values," said Mr. Stringer.

Mr. Renfro is a well-known member of the 1964-1977 Dallas Cowboys team. He earned a Pro Bowl berth each of his first 10 years, was All-Pro five years and All-conference seven times; started as a safety. He finished as a cornerback; was a number-two draft pick in 1964. At the University of Oregon he was a College All-American and super track man.

Football Hall of Fame member Mel Renfro: http://www.profootballhof.com/hof/member.jsp?player_id=179.

The Mel Renfro Foundation:http://www.melrenfrofoundation.com/Mission_Statement.html.

Other Mel Renfro Pictures: http://melrenfrofoundation.photosite.com/.

About Automotive Specialty Concepts, Inc. (http://www.automotivespecialtyconcepts.com/)

Automotive Specialty Concepts, Inc. is a provider of marketing alternatives for the automobile industry specializing in sports memorabilia and collectable artwork for the car owners, especially customized logos for universities and established sports leagues and teams. The company has patent protection for its proprietary processes. The company also specializes in fundraising and drug awareness programs.

This press release contains forward-looking statements involving risks and uncertainties including statements regarding the company's future performance. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual future results may differ materially from those anticipated, depending on a variety of factors which include, but are not limited to, our ability to leverage our technology, manage our growth, protect our intellectual property rights, attract new customers and general economic conditions affecting consumer spending, including uncertainties relating to global political conditions, such as terrorism and the conflict with Iraq. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.



            

Contact Data