ADVA Partners on High-Definition Video Editing System Via WDM in Japan

Success of Remote Video Editing Test System Leads to Distribution Agreement with SoftBank Technology Corp.


TOKYO, MAHWAH, N.J. and MARTINSRIED/MUNICH, Germany, Aug. 23, 2005 (PRIMEZONE) -- ADVA Optical Networking today announced it successfully completed the qualification of a remote high-definition video editing system in Japan in collaboration with partners SoftBank Technology Corp. ("SBT") and IMAGICA DIGIX, Inc. ("IMAGICA DIGIX"). SBT is a well-known network and systems integrator in Japan; IMAGICA DIGIX is a Tokyo-based video graphics trading company.

In the test scenario, the optical fiber-based Wide Area Network (WAN) spanned more than 60 kilometers and was constructed from ADVA's Fiber Service Platform (FSP) 2000 Wavelength Division Multiplexing (WDM) devices. The network connected remote digital video editing devices, allowing for transmission of high volumes of digital video images and data for video editing purposes.

The video test system was built on the Fibre Channel protocol, employing a non-linear video editor connected to a remote video server. The success of the system confirmed the ability to remotely edit large amounts of digital video image data stored in a remote server via the high-definition serial digital interface (HD-SDI), with no performance degradation over the distance covered. The test configuration also confirmed the ability to transmit bi-directional real-time HD-SDI video signals and to remotely control video recorders using the RS-422 industry protocol.

"Conventional video editing requires the physical transport of magnetic tapes and disks to different sites. This is complicated, time consuming and offers no cost benefits for remote editing works," stated Mr. Shigeru Kakizawa, Manger of Sales and Marketing, IMAGICA DIGIX Inc. "The new WDM extension capability gives the industry a brand new perspective for faster speeds and lower costs through remote editing team collaboration."

In the test configuration, ADVA, IMAGICA DIGIX and SBT connected the high-definition video editing system via SBT's dark fiber-based broadband solution, called BB WAN/FC. The benefits of applying BB WAN/FC to connect remote servers and video editing systems can be summarized as follows:

-- Allows the construction of a dedicated high-speed network at a considerably lower cost than more expensive conventional leased lines;

-- Delivers real-time transmission of high-quality, high-definition video images;

-- Provides for connections of RS-422 control signals between remote sites;

-- Allows for a video storage server to share data via high-speed network connections;

-- Reduces the cost and time required for creating various types of digital content, including TV shows, animated cartoons and movies;

-- Allows for multiple applications to be transported over a single strand of optical fiber, since more than one signal can be added to a single network; and

-- Provides higher bandwidth solutions than GbE, 1G/2G Fibre Channel and others by using WDM. 4G Fibre Channel, 10-Gbit Ethernet and additional interfaces can easily be added in the future.

"Because of the robust capability of the video editing standards and the WDM solution over long distances, there are many applications for this technology across a broad range of industries," commented Mr. Shin Fujimoto, manager of SBT. "We expect this capability to be used by customers not only from the TV, animation production and broadcasting industries, but also from the global movie and theatre industries in the future."

"Video is a critical bandwidth driver," stated Brian P. McCann, ADVA's chief marketing and strategy officer. "This industry is a new growth opportunity for ADVA to lead the market. We are excited to team with two strong partners in Japan to deliver high-speed networks that propel the video and film industries forward."

As a result of the successful testing of this system, SBT and IMAGICA DIGIX will jointly provide high-speed solutions for digital content transmission in Japan based on the BB WAN/FC service. In another outcome of the testing scenario, ADVA and SBT announced that they have entered into a distribution agreement for the sale of ADVA's WDM products in Japan.

About IMAGICA DIGIX, Incorporated

IMAGICA DIGIX, Inc. is a video graphics trading company importing and offering for sale the latest products that attract worldwide attention intended for the entire graphics market, including videos, films and animated cartoons. In addition to different products that best suit the individual needs of the customers, IMAGICA DIGIX also provides a consulting service based on the accumulation of technology and know-how acquired through experience, combined with a quick and reliable support system for assisting its customers over the whole process of building a better production environment, right through to its smooth operation. Various products are permanently displayed at its showroom in Nagata-cho, Tokyo, and demonstration sessions and seminars are held there if the customer requires them. IMAGICA DIGIX's sales and support services based on the "Customer First" principle, which has been its motto ever since its foundation, have won strong support within the industry. For more information about IMAGICA DIGIX, Inc., visit its company Web site at: http://www.digix.imagica.co.jp/.

About SoftBank Technology Corporation

SoftBank Technology Corp. is a technology company that provides broadband-based solutions and services. Its major operations include a "Solutions Business" for offering system construction/operation services for networks, security and applications, an "eBusiness Service Business" for providing outsourcing and ASP services for eBusiness operators and a "Secured System Management Service Business" for offering a security system construction/operation service. SoftBank Technology provides efficient and consistent services by maintaining the balance between the network integration and system integration technologies. As a company playing a key part for technological innovation in the digital information revolution promoted by the SoftBank Group, SoftBank Technology is committed to constantly providing the most advanced technology services. For more information about SoftBank Technology Corp., visit its company Web site at: http://www.tech.softbank.co.jp/.

About ADVA Optical Networking Corporation

ADVA Optical Networking Corp. is the Japanese subsidiary of ADVA AG Optical Networking in Germany, a leading global provider of optical networking products and solutions. ADVA has provided quick and cost-effective optical solutions for high-speed data, storage, voice, and video services to more than 100 carriers/ISPs and thousands of enterprises worldwide. The company's WDM devices, which enable deployment of CWDM, DWDM and Time Division Multiplexing (TDM) systems in conjunction with optical amplifiers, are capable of transmitting up to 512 applications of 8 Mbit/s to 10 Gbit/s over a distance of more than 500 km with a single pair of optical fibers. ADVA's family of optical network products include the FSP 150, FSP 1500, FSP 2000, FSP 3000 and the FSP Management Suite of operation monitoring software. For more about ADVA, visit: http://www.advaoptical.com/.



 Press Contacts: 

 IMAGICA DIGIX, Inc. 
 Mr. Kakizawa, Sales Department 
 Tel: +81-3-3595-9101 
 E-mail: shige@digix.imagica.co.jp

 SoftBank Technology Corp. 
 Public Relations IR Office 
 Tel: +81-3-5206-3316 
 E-mail: sbt-pr@softbank.co.jp
 
 ADVA Optical Networking Corp. 
 Mr. Haruki Omura 
 Tel: +81-3-5408-5891 
 E-mail: homura@advaoptical.com

 ADVA Optical Networking Corp. 
 Ms. Christine Keck 
 Tel: +1 201 258 8293 (U.S.) 
 Tel: +49 (0) 89 89 0665 -0 (Europe) 
 E-mail:public-relations@advaoptical.com

 Sales Contacts:
 
 IMAGICA DIGIX, Inc. 
 Mr. Fujiki, Sales Department 
 Tel: +81-3-3595-9101 
 E-mail: fujiki@digix.imagica.co.jp

 SoftBank Technology Corp. 
 Mr. Fujimoto, Solution Marketing Department 
 Tel: +81-3-5206-3340 
 E-mail: sbt-ipsol@softbank.co.jp

 ADVA Optical Networking Corp. 
 Mr. Naohisa Takayama 
 Tel: +81-3-5408-5891 
 E-mail: ntakayama@advaoptical.com

 Investor Contact:
 
 ADVA Optical Networking Corp. 
 Mr. Wolfgang Gussgen 
 Tel: +1 201 258 8300 (U.S.) 
 Tel: +49 (0) 89 89 0665 -240 (Europe) 
 E-mail: investor-relations@advaoptical.com
 
 Published By:

 ADVA Optical Networking Inc., Mahwah/New Jersey, USA 
 ADVA AG Optical Networking, Martinsried/Munich and Meiningen, Germany 
 ADVA Optical Networking Corp., Tokyo, Japan 
 www.advaoptical.com