PLEASANTON, Calif., Aug. 30, 2005 (PRIMEZONE) -- The Children's Internet, Inc. (OTCBB:CITC), marketers of the product ranked by PC Magazine as Editors' Choice in the category of "Kids' Browsers and Services", today announced that it has signed a contract with Mercury Media of Santa Monica, CA, to exclusively manage the distribution of its television Infomercial. Mercury Media is an advertising agency that specializes in purchasing broadcast television airtime for direct response advertising.
"We are very excited to be working with John Cabrinha and Dan Danielson, the principals of Mercury Media, again," said Sholeh Hamedani, CEO of The Children's Internet, Inc. "They were instrumental when my father, Nasser Hamedani, the Chairman and Co-Founder of SyberVision, and his staff were essentially writing the original `how to' handbook on Infomercials. They have been incredibly successful and have clearly become recognized as `best in class' in their own right. Once again, like our agreement signed last month with Convergys (NYSE:CVG), our prior relationships with quality companies and people are serving The Children's Internet quite well. Mutual respect and trust go a long way toward forging the kinds of partnerships we believe will make the Company a huge success."
Mercury Media, one of the highest ranking media buying companies in the United States, has been responsible for placing more blockbuster hit shows than any other direct response buying agency in the past six years. As an indication of their effectiveness, they have had as many as six Infomercials and three spots on the Infomercial Monitoring Service Top Ten chart at one time.
Both of the Co-CEOs of Mercury Media have prior experience with Sholeh and Nasser, creators of The Children''s Internet(r). They worked with them at SyberVision when that company was pioneering the infomercial concept and achieving the highest levels of success. A leading trade publication has recognized both John and Dan as among the 25 most influential people in the industry.
"I worked with Nasser and Sholeh for three years at SyberVision, so I am keenly aware that they have the foresight, skills and spirit to make The Children's Internet a huge success story", said Co-CEO Dan Danielson. He added, "They are about quality and so are we, so we are delighted to be working with them again."
"We are very familiar with the demographic they need to reach," stated Co-CEO John Cabrihna. "Among our many clients we include Eye Q, Hooked on Phonics and Jeanie Eller Action Reading, all of whom pursue portions if not all of that same demographic. We can put them in front of the right audience at the right time. This could be one of the most successful product launches ever."
"I believe a successful Infomercial campaign will set the stage for showcasing The Children's Internet(r) and become the foundation for all of our other marketing and advertising initiatives," Ms. Hamedani continued. "We are moving aggressively to update the Infomercial and expect it to air initially on a test market basis in various target demographics beginning in the fourth quarter of this year. Subsequently, based on the test-marketing results, the Company will roll-out the Infomercial in 2006. All of the pieces of the puzzle are coming together nicely and we will be poised to deliver results. We are highly confident in our ability to execute because our confidence is based on first hand experience."
About The Children's Internet, Inc.
The Children's Internet, Inc., http://www.thechildrensinternet.com is the exclusive marketer and distributor of The Children's Internet(r) membership based service created just for kids. The Children's Internet is the most comprehensive, secure Internet service and "educational super portal" specifically designed for children, pre-school to junior high, providing them with SAFE, real-time access to the World Wide Web; access to millions of the best pre-selected, pre-approved educational and entertaining web pages accessed through a secure search engine.
The Children's Internet provides a child with the tools they need to succeed in life; a rich array of easy to use applications, including secure e-mail, search engine, homework help, games, news, learning activities and virtually limitless educational resources all within its safe, protected online community! The product is not simply a filtering or monitoring product that studies have found fail 1 out of 5 times. It is unique from all other services because it is protected by the proprietary, patent pending security software, SafeZone Technology(r), which offers unprecedented security against Internet dangers, predators and crude, inappropriate content.
About Mercury Media
Founded in 1989 and owned and operated by John Cabrinha and Dan Danielson, and based in Santa Monica, CA, Mercury is the largest direct response long and short form media-buying agency in the country.
In addition to their work with the leading direct response companies and products, Mercury Media has also paired with a wide variety of Fortune 1000 companies for their initial foray into direct response, serving as a guide throughout the entire process.
FORWARD-LOOKING STATEMENTS
This release contains statements that constitute forward-looking statements. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of the Company, its directors or its officers with respect to the Company and its present and planned business and operations. The words "may," "would," "will," "expect," "estimate," "anticipate," "believe," "intend" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's and management's ability to control and that actual results may differ materially from those discussed in the forward-looking statements as a result of various factors.
All information in this release is as of the date of this release. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company's expectations.