CERRITOS, Calif., Sept. 8, 2005 (PRIMEZONE) -- Mass Connections(r), the nation's industry leader in retail marketing services and consumer related promotions, recently participated in Marsh Supermarket's opening of their newest Lifestyle store in Illinois. The grand opening on August 22nd utilized Mass Connections' exceptional promotional expertise with storewide sampling events.
Mass Connections, the exclusive in-store promotions/marketing firm for Marsh Supermarkets, greeted thousands of shoppers at the grand opening of Marsh's first Illinois store. Located in Naperville, Illinois, a suburb of Chicago, the latest Marsh Supermarket incorporated their Lifestyle store concept, which includes coffee bars, in-store chefs, sushi bars, international food sections, organic and natural foods, a pizzeria, and pharmacies with drive-thru and private consultation services. The Illinois store expands Marsh Supermarkets' coverage which currently includes stores located in Indiana and Ohio.
Numerous Marsh executives, including Don E. Marsh, Chairman and CEO of Marsh Supermarkets, as well as Mass Connections representatives, were in attendance to open the dynamic new store. Mass Connections was pleased to incorporate their established, proven marketing techniques to draw customers towards products throughout the new store that features Marsh's revolutionary store design. Mass Connections will continue to interface with Marsh Supermarkets in a variety of grand opening events at the new location over the next 12 weeks.
Caroline Cotten Nakken, President and CEO of Mass Connections, is impressed by the store's design impact on the consumer. "The Lifestyle store's pioneering concept is warmly received by visiting consumers and makes the shopper's experience more pleasurable. Mass Connections is glad to support Marsh Supermarkets in their marketing endeavors and appreciate their commitment to our proven sales results."
Karol Kiley, Marsh Supermarket's Director of Neighborhood Marketing, appreciated Mass Connection's support at the grand opening event. "From project inception to the day of the event, Mass Connections has provided an exceptional level of service to Marsh and its customers. Our grand opening was incredibly successful and Mass Connections was a big part of that success."
Mass Connections serves a wide range of retail and consumer product manufacturers throughout the country. As evidenced in projects like the event for Marsh Supermarkets, Mass Connections' marketing and design proficiency in the retail industry sector, as well as their proven ability to increase profitability for their clients, has propelled the company to the top of their field. Mass Connection's company-wide ISO certification and Sarbanes-Oxley based accountability procedures create an unparalleled foundation for accountability and retail marketing growth.
About Mass Connections
Mass Connections, based in Cerritos, California, is the nation's leader in Retail Marketing Services and provides unique marketing design, sourcing components and distribution for in-store events nationwide. Mass Connections works with America's top consumer brands and retailers to innovatively present and display the latest products in the retail marketplace. Their experience is unrivaled with retail design, shopper insight and promotions whose superior results are both accountable and memorable. Mass Connections is the nation's complete solution for all of your company's retail marketing needs. For more information on Mass Connections, visit www.massconnections.com or call toll free at 1-800-275-6650.