HEE Corporation Updates Advertising and Public Relations Activities

Affiliate Marketing and Sales Force Additions to Promote Breakthrough Supplements


HUTCHINSON, Kan., Sept. 8, 2005 (PRIMEZONE) -- HEE Corporation (Pink Sheets:HCCF), which specializes in nutraceuticals for metabolic syndrome, is moving forward with a number of marketing and public relations activities to promote HPB-84 and HPB-WL2000. Working with Kowabunga!, HEE Corporation has officially launched its affiliate marketing campaign. HEE Corporation will also be training 30 sales representatives on September 10 and 11 on how to educate physicians and clinicians who specialize in treating metabolic syndrome, including diabetes and obesity.

"This is a very exciting time for HEE Corporation," said Radley Brooks, president of HEE Corporation. "We have begun a number of marketing initiatives that will increase our brand visibility among a number of audiences, and ultimately, look to drive sales."

HEE Corporation and its public relations agency, media imPRessions, have finalized its first matte release to be distributed nationwide to local daily and weekly newspapers that will address a series of issues important to diabetics. The initial release will highlight the growth of alternative therapies, including herbal supplements, for Type 2 diabetes.

The direct response television (DRT) promotion of HEE Corporation's breakthrough herbal supplement HPB-WL2000 is in the production stage and should be ready for national distribution this month. The piece will run on the four major U.S. television networks (ABC, NBC, CBS, and FOX), as well as major cable networks, including CNN, TNT, TLC and E! Entertainment. In addition, HEE Corporation will work with Yahoo! Shopping to launch a mass e-mail campaign promoting the product to customers and other consumers in search of weight loss supplements like HPB-WL2000.

HEE Corporation is looking at other markets for direct mail drops promoting HPB-84. In addition, media imPRessions is finalizing an educational brochure for doctors and a separate promotional brochure for current and prospective patients.

For more information on HEE Corporation or to purchase its herbal supplement products visit www.hee-corp.com.

About HEE Corporation

Founded in Hutchinson, Kansas in December 2003, HEE Corporation (Pink Sheets:HCCF) is a publicly traded company committed to improving the quality of life through the research, development and distribution of products, services and nutraceuticals that address many of the causes of metabolic syndrome. Metabolic syndrome is quickly being recognized by the medical community as one of the most prevalent health conditions in the United States. HPB-84, manufactured in the United States, is sold through www.hpb84.net. It contains a proprietary blend of ingredients generally recognized by the FDA as safe (GRAS). Complete company and investor information can be found at the company Web site, www.hee-corp.com.

Forward-Looking and Cautionary Statements

Statements contained in this release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially, as discussed in the company's filings with the Securities and Exchange Commission. HEE Corporation undertakes neither intention nor obligation to publicly update or revise any forward-looking statements. HEE Corporation and the HEE Corporation logo are trademarks or registered trademarks.



            

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